Fresh month, fresh theme.
As you may have gathered by now, we choose a new word for each month to focus our content around. Our monthly newsletter features, blog post, and other social media chatter relate back to that word in some way and we change out assorted graphics in our websphere to compliment [...]
Marketing to Affluents: Savings Appeal
by Maureen Dyvig In volatile economic times, most consumers tighten their belts and make better-informed shopping choices, especially when it comes to luxury items. An interesting side effect of the recent economic recovery has been affluent consumers’ new focus on value. Deal-seeking is now a trendy activity among all socio-economic [...]
The 12 days of marketing
The end of the year is a time of reflection and review, so the next time you find yourself humming along with the 12 days of Christmas, make it productive. Here’s a perfect opportunity to review and renew your marketing for next year. In the spirit of the season, here [...]
Get your messages chosen.
There’s too much stuff in my head today. It’s as cluttered as my desk and email inbox. I’m not alone, but that’s little consolation to a marketer whose job it is to cut through the clutter. Yet, I got an email from a blogger I follow, Joe Grant, http://jjgrant.wordpress.com/ and [...]
10 Reasons to Embrace Change:
Change is good. It has to be because business is always in flux. So we’re better off embracing it, not fighting it. We exist, here at d.trio, in the agency world where everything changes and time is accelerated like dog years – so we’re happy to look back on 10 [...]