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Want to improve your marketing copy? Try these tips.
What’s the secret to writing great marketing copy? Depends on whom you ask. Some writers will give you a list of specific “power words” to use—as well as avoid. They’ll tell you how many times you should repeat the same idea in a single paragraph, or how to draw readers [...]
Humble Minnesota?
The great city of Minneapolis has received a great deal of kudos recently from various semi-useless, semi-pride-inducing rankings. Being a non-native Minnesotan, I’ve taken it upon myself to celebrate all the props my new home has received. Here are a few examples: We’re in Shape For the third year [...]
From Fresh to Outrageous
Our word for the month of May is Outrageous and I have to say, we’re all pretty excited about this word and have some fun ideas lined up to represent it. Last month our word was Fresh as we were thinking April...Spring...Fresh...right? However, April brought more snow than showers but [...]
What’s Make a Campaign Fresh?
We’ve all heard the adage “there are no new ideas; there are only new ways of making them felt.” Whether it’s true or not, we all face the daily challenge of finding unique and compelling ways of getting our message, and our clients’ message, noticed. What makes an idea or [...]
Campaigns I Loved 2012
Thinking back to 2012, I really loved the following ad campaigns for being smart, insightful, and fun to experience. What campaigns did you love from last year? Red Bull: Stratos What they did: Red Bull sponsored a mission to push the boundaries of human potential by breaking the record [...]
Intern Series II: Starting an internship at d.trio marketing group
Starting a new internship is like opening a present on Christmas. You are ready for something new, nervous that you might not like it or it doesn’t fit, you don’t know if batteries are included, and you are excited for the opportunity to learn new things. Beginning my internship with [...]
Social Media Saved Me From the Back to School Madness
It used to be a simple list: #2 pencils, Crayola markers and a pencil box. Now, the list continues, with more and more supplies that schools used to purchase. Dry erase markers, Kleenex, and anti biotic wipes? As a parent, I’m afraid to look at school supply receipts; did you [...]
Intern Series Finale: What College Doesn’t Teach You
Note: Today is Laura's last day at d.trio. She's done a great job and we'll all miss her. Good luck in school, Laura! by: Laura Gorder, marketing intern Walking into my internship on the first day, I knew I had a lot to learn, but never did I expect to [...]
It’s Art Month!
We've declared it Art Month here at d.trio. A time to make some, see some, be some art. We'll be featuring some guest bloggers during this month as well as exploring the creative side of some of our team. Like Jordan said, "I forget how interesting we all are." We [...]
Marketing to Affluents: Know their Communities
by Jordan Bainer The book Our Patchwork Nation: The Surprising Truth About the "Real" America has piqued my interest regarding how to better define consumer targets across the United States. Media tends to define states and even entire country regions by either red or blue, alluding to the different [...]
