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Google Glass and Me
I’m not someone who is normally considered an early adopter of new technology. Technology and I have a sort of mutual respect for each other, meaning we, (or more accurately, I) keep a respectable distance until new and technical becomes easy and less complicated, mainstream with most of the bugs [...]
Real time marketing makes for a pleasant surprise.
Patrick Bettenburg is currently working with d.trio as an Account Executive. A radio commercial I heard recently is a great example of how marketing in the moment, done well, can be very memorable. I had just read the ADWEEK article Real-Time Rules that highlights several national successes of this marketing [...]
Marketers and cyber security
If you’ve worked in marketing, especially direct response marketing, for any length of time you are already well aquainted with the need to protect customer data. From locking data tapes in a safe to requiring a badge swipe to enter a secure section of the print room to recommending a [...]
Proven Attention Getters – Management Perspective
In spite of many reports to the contrary, marketing through traditional channels is still very much alive. Clearly, newer channels (digital, web, social etc.) are being successfully employed throughout the marketing landscape, but proven methods of marketing communications continue to grab prospects’ attention and drive marketing results - often in [...]
Intern Series II: Starting an internship at d.trio marketing group
Starting a new internship is like opening a present on Christmas. You are ready for something new, nervous that you might not like it or it doesn’t fit, you don’t know if batteries are included, and you are excited for the opportunity to learn new things. Beginning my internship with [...]
Marketing in a tech-driven world
We’re all aware of how much marketing has changed in 5 years and as a marketing company, d.trio’s looked for ways to marry traditional, paper-based tools and channels with digital counterparts. We’ve started seeing the term “Marketing Technologist” used to describe the tech expert in a marketing company or department, [...]
UX Design Principles
Recently, d.trio has worked on a number of client projects with a strong user experience component. This work has acted as a reminder of how the laws of UX design tie into influencing customers’ brand preference. Here are a few principles of UX design that marketers should incorporate into their [...]
Intern Series Finale: What College Doesn’t Teach You
Note: Today is Laura's last day at d.trio. She's done a great job and we'll all miss her. Good luck in school, Laura! by: Laura Gorder, marketing intern Walking into my internship on the first day, I knew I had a lot to learn, but never did I expect to [...]
Stop Hating on Millennials
by Jordan Bainer I’m getting a little tired of all the Millennial generation hatin’. Boomers say that Millennials don’t take things serious enough; Xers say that Millennials won’t stop talking about themselves (which ironically, I’m currently doing). We Millennials just can’t seem to find the love. Below are several common [...]
Gamification and Millennials
by Jordan Bainer, Senior Account Executive at d.trio Video games were a huge part of my childhood. As a kid, I was obsessed with finding all the hidden whistles in Super Mario Brothers 3 to skip to the last world. The ability to defeat challenges and “level up” was (and [...]
