Matchmaking of a different kind

Whatever unconventional product you make or off-the-wall service you provide, we’ll help you get to know the people you exist to serve. Because they want to do business with brands that do more than just sell them something—they want to buy from people who understand their values and interests.

In a rush? Jump to a list of tactics.

If it’s important to you, it’s important to us

Rehab your marketing

When your marketing plan needs a fresh perspective, or your creative isn’t hitting the mark, our crew of thinkers and creators can offer new ideas to help get you closer to your goals.

Develop, refresh, or enhance your branding

We don’t need to tell you how important your brand is. (We don’t, right?). But you might need some ideas on how to make it more reflective of who you are. We got you.

Reach out to, find, or entice your audience

Your niche audience may be lingering in areas you haven’t thought about. We’ll help you find out where they hang out online and get your message in front of them.

For the process-minded, some use cases

Get into their brains

Understand your buyer personas, needs, and journeys and uncover their attitudes, interests, motivators, and purchase behaviors

See what makes you special

Unveil your brand’s unique attributes through stakeholder interviews and surveys about the company

Show your authentic self

See how your updated tone and voice, positioning, messaging, brand story and visual assets can differentiate your brand

Get ready to roll

Use final assets and brand guidelines to internally launch your unique new brand

Get into their brains

Define your markets and buyer/end-user personas, needs, and journeys and uncover the attitudes, interests, motivators, and purchase behaviors of both audiences

Hammer out the plan

Determine the best channels, tactics, and cadence for reaching your end users, and develop content that will build brand awareness, educate, and generate trust with them

Watch them take notice

Roll it out, monitor progress, build on successes, and keep it going

Get into their brains

Understand your buyer personas, needs, and journeys and uncover their attitudes, interests, motivators, and purchase behaviors

Hammer out the plan

Determine the best channels, tactics, and cadence for reaching and nurturing your audience, and develop creative assets that will get noticed and initiate action

Get your sales team ready

Roll it out, monitor progress, build on successes, and keep it going

Get into their brains

Define your markets and buyer/end-user personas, needs, and journeys and uncover the attitudes, interests, motivators, and purchase behaviors of all audiences

Hammer out the plan

Conduct audit of existing content, determine audience needs, define desired core topics, build plan around core topics and pillars, conduct SEO research, and create calendar and timeline

Roll it out

Write, design, distribute, promote, and monitor results

Put down the bricks

Discuss goals, needs, audiences, products and services, and technical considerations and conduct current site audit

Hammer out the plan

Define approach and scope and develop content outline, UI, UX, navigation, and functionality, and conduct keyword research

Make it your best one yet

Visual concepting and copywriting, test customer journies

Roll it out

Development, editing, testing, migration, launch, and promotion

Remember why you made it

Discuss goals, needs, audiences, and new product/service features and benefits

Hammer out the plan

Determine the best channels, tactics, and cadence for reaching and nurturing your audience, and develop creative assets that will get noticed and initiate action

Watch them take notice

Roll it out, monitor progress, build on successes, and keep it going

Get into their brains

Define your markets and buyer/end-user personas, needs, and journeys and uncover the attitudes, interests, motivators, and purchase behaviors of both audiences

Hammer out the plan

Determine the best channels, tactics, and cadence for reaching your end users, and develop content that will build brand awareness, educate, and generate trust with them

Watch them take notice

Roll it out, monitor progress, build on successes, and keep it going

For the tactically minded, a list of the things we make and do

Marketing strategy
Marketing automation
Creative
Design
Copywriting
Content planning
Content creation

Website design
Website development
Email marketing
Digital display advertising
Social media strategy
Video production
Brand voice

Brand positioning
Brand refresh
Brand overhaul
Research
SEO
Pay-Per-Click
Retargeting

What kinds of businesses does Cat&tonic work with?
We work with unconventional products, hard-to-explain services, and organizations that want their marketing to feel human and true to their values.

How is your process different from other agencies?
We combine research-driven insights, the ability to really listen, and creative storytelling. Instead of forcing your brand into cookie-cutter campaigns, we help you understand your audience deeply and then build marketing that actually resonates.

Can cat&tonic help if I only need one project, not a full marketing overhaul?
Yes. From brand differentiation to product launches, website redesigns, or demand generation, we can jump in at the level that makes sense for you.

Do you only work with local clients in Minneapolis?
No. While we’re proudly Minneapolis-based, we work with clients across the U.S. and internationally.

Intelligent Creative. Why should you care?

Machine prowess
+ human insight
= kick-a** creative

Most people make decisions largely based on emotion, not logic. (It’s why we marry for love and not money.) To grab attention with your marketing, you first need to understand the motivations that drive the buying behaviors of your target audience. Our creative approach is built upon this premise.

And now for some namedropping. These people dig us, and we dig them.

Contact us any time. Or now, now would be good.