We’re Designed to Crave the Unexpected
Patrick Bettenburg is currently working with d.trio as an Account Executive. This month our word is Surprise and with Halloween around the corner, tricks, treats, and surprises are top of mind. A recent blog reminded me of the value that the element of surprise is as a marketing strategy. Titled [...]
d.trio featured work: Japs-Olson Company
Tasked with creating new sales material for Japs Olson printing company, d.trio jumped at the opportunity. We wanted to create something that balanced the strength and history of the company that also showcased their leading edge technology. We started with a campaign theme, “Print. Mail. Innovate.” We added a rich [...]
Invent some marketing, and boost your brand.
Differentiating a brand is not for the weak of heart. Even established brands can find themselves struggling to create a blip on the sales meter. Too often, the competition is saying the same things you are, or somebody else is first, or says it louder, or – you get the [...]
Reinventing a brand is a delicate science. It requires careful consideration of current brand perceptions along brand aspirations for the future. The most successful rebrands are rooted in truth (e.g., “are audiences perceptions in step with how we are positioning ourselves?”) In order to get to that truth, you must [...]
Social Media: Brands Celebrate Newsworthy Events
With social media’s ever-growing influence over the past decade, brands have been able to more quickly align themselves to major news events or human accomplishments than possible in the past. Using social channels and digital advertising, brands can reach the masses almost immediately after a relevant news story breaks. For [...]
What does your social media activity reveal about you?
We engage our friends, family, acquaintances, colleagues, and random strangers on a daily basis. With the merger of social media into our day-to-day lives, marketers now have vast amounts of data to determine the influence of individuals. What does all that interaction say about you? Klout measures all your activity [...]
Cage Match: Bloody Mary
If you know us you know that we have opinions. Well, what you might not know is that we don't always agree. And sometimes it gets a little heated. After a recent argument over the vital stats of the perfect bloody mary, we decided to give ourselves room to vent [...]
Outrageous Marketing That Paid Off
Sometimes, marketing campaigns break the rules and go against conventional knowledge in order to make a point or build awareness. Since this month’s theme is all about “outrageous ideas”, what better way to celebrate that theme by talking about risky marketing tactics that paid off? Doritos Crowdsources It’s Advertising Back [...]
What’s Make a Campaign Fresh?
We’ve all heard the adage “there are no new ideas; there are only new ways of making them felt.” Whether it’s true or not, we all face the daily challenge of finding unique and compelling ways of getting our message, and our clients’ message, noticed. What makes an idea or [...]
Fresh month, fresh theme.
As you may have gathered by now, we choose a new word for each month to focus our content around. Our monthly newsletter features, blog post, and other social media chatter relate back to that word in some way and we change out assorted graphics in our websphere to compliment [...]