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Double black diamonds, anyone?
Some people think I’m crazy because when I go on vacation, I don’t relax. I go. Hard. For instance, I like to go to the top of the mountain, feel the sun on my face, ski the double black diamonds and fall into bed exhausted at night (ok, maybe after [...]
Google Glass and Me
I’m not someone who is normally considered an early adopter of new technology. Technology and I have a sort of mutual respect for each other, meaning we, (or more accurately, I) keep a respectable distance until new and technical becomes easy and less complicated, mainstream with most of the bugs [...]
New Business Development Tips
by Victoria Hoshal - d.trio's director of business development Best practices for new business development hold true across multiple industries – whether you are a marketing agency selling your services or medical device company selling in the B2B space. I found a good overview on today’s challenging new business environment: http://www.brainrider.com/better-b2b-marketing/business-development-best-practice/ [...]
Management Perspective
Recently I watched a short creative morning talk by Seth Godin. Speaking about his marketing career, he said he wasn’t a strategic marketer until well into his career, maybe 10 years – it changed his world and the experience of his customers. It’s an interesting take on what’s considered a [...]
Revisiting “Principles of Improv”
About a year ago, I wrote a blog on the principles of improv and how they fit into my professional life. Revisiting this blog for our September “Improvise” month, it’s amazing how much these ideas still ring true. So much of what makes a strong account manager is how well [...]
Fresh as the new driven snow.
(Writer’s note: This was written last week but due to some complications not posted. Who knew it would still be appropriate today April 19th with yet another fresh round 4-12 inches of snow in Minnesota.) It’s April 11th in Minnesota and we are in the grips of a very unfair [...]
RED. Got your attention?
We all know that red is one of the most attention grabbing colors in the spectrum, used for centuries (ok, decades) in eye catching bursts and to highlight text that has been designated as needing to POP! It is also the primary or main accent brand color for many companies, [...]
Marketing in a tech-driven world
We’re all aware of how much marketing has changed in 5 years and as a marketing company, d.trio’s looked for ways to marry traditional, paper-based tools and channels with digital counterparts. We’ve started seeing the term “Marketing Technologist” used to describe the tech expert in a marketing company or department, [...]
Trust Your Gut
In a world of “best practices” and striving to make decisions based on complete and perfect information one needs at times to step back and do a simple gut check on the issue or challenge at hand. We can all get caught up in the process and politics of the [...]
5 Simple Communication Tips
Simple communication advice I can share with you – these tips have helped me become a better communicator around the office, to my co-workers and my clients: Open your ears. So you have a great idea? Everyone else does too. Share your idea and open your ears. Your “great idea” [...]
