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Double black diamonds, anyone?
Some people think I’m crazy because when I go on vacation, I don’t relax. I go. Hard. For instance, I like to go to the top of the mountain, feel the sun on my face, ski the double black diamonds and fall into bed exhausted at night (ok, maybe after [...]
Real time marketing makes for a pleasant surprise.
Patrick Bettenburg is currently working with d.trio as an Account Executive. A radio commercial I heard recently is a great example of how marketing in the moment, done well, can be very memorable. I had just read the ADWEEK article Real-Time Rules that highlights several national successes of this marketing [...]
We’re Designed to Crave the Unexpected
Patrick Bettenburg is currently working with d.trio as an Account Executive. This month our word is Surprise and with Halloween around the corner, tricks, treats, and surprises are top of mind. A recent blog reminded me of the value that the element of surprise is as a marketing strategy. Titled [...]
Revisiting “Principles of Improv”
About a year ago, I wrote a blog on the principles of improv and how they fit into my professional life. Revisiting this blog for our September “Improvise” month, it’s amazing how much these ideas still ring true. So much of what makes a strong account manager is how well [...]
d.trio featured work: Japs-Olson Company
Tasked with creating new sales material for Japs Olson printing company, d.trio jumped at the opportunity. We wanted to create something that balanced the strength and history of the company that also showcased their leading edge technology. We started with a campaign theme, “Print. Mail. Innovate.” We added a rich [...]
Following the Crowd to Innovation?
“The world is moving so fast these days that the man who says it can't be done is generally interrupted by someone doing it.” — Elbert Hubbard Given the current pace of innovation, this statement certainly rings true. The amazing thing is that it’s from the late 18th century! Clearly [...]
Celebrate the Power of Positivity
At first, I heard it. The footsteps of a co-worker buzzing by me at the pace of an Olympic-style racewalker, steam almost visibly pouring out their ears. Then I made eye contact and saw the frazzled look in their eyes. At that moment, I could relate – I knew a [...]
Humble Minnesota?
The great city of Minneapolis has received a great deal of kudos recently from various semi-useless, semi-pride-inducing rankings. Being a non-native Minnesotan, I’ve taken it upon myself to celebrate all the props my new home has received. Here are a few examples: We’re in Shape For the third year [...]
5 Trends in Financial Services Design
The economic recession that began in 2008 has changed the way that financial services companies represent their brand. In an effort to re-establish trust and confidence with their customers, providers have dramatically reduced the use of imagery and messaging depicting aspiration and conspicuous wealth. Here are five of the main [...]
Read, Reflect and Relax
Technology is amazing. It can help us make great presentations, keep us up-to-date on what is going on in the world and we can now be connected 24/7 and 365 days a year. Our phones are almost always within reach. This brings me to the question: when do we give [...]
