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AI Image Generation: Perspectives from 2 agency creatives
We’re all in on generative AI. It’s the secret ingredient in our creative process and it adds huge value to our team by helping us generate copy and ideas within certain defined practices. But the image thing? Whoa there, robot face. That’s a sacred place you’re treading on. Maybe [...]
Megan’s on a podcast!
Megan was a guest on the OWN IT podcast with Christy Hiler. She talked about being in the tiny percentage of female-owned agencies and offered some great advice for other underrepresented people in the world of agency ownership. Take a listen
What is intelligent creative and why should you care?
A brand trying to catch the attention of its target audience in a jam-packed marketplace must differentiate itself through innovative marketing. Not in terms of channels and tactics. Everyone has access to those. But in terms of messaging and design (aka creative). In today’s world, it’s the only true differentiator. [...]
22 ideas for promoting your new website
Don’t just “go live” and hope people will find that brilliant new website you’re building. Stir up some attention. Here’s some inspiration… Light a fire internally Make a launch video with a sneak peek at certain pages and new features Set up a go-live countdown [...]
YouTube SEO: How to Rank YouTube Videos in 2023 – Guest Post
Note: The following is a guest post from our friends at Breadnbeyond. YouTube gets more and more popular year after year. Although there have been competitors like TikTok and Instagram, YouTube remains the most significant video-based platform today. It has generated 2.1 million active users as of 2022. That’s [...]
How to do YouTube Marketing for Travel Agency – Guest post from InVideo
This is a guest post from our friends at InVideo. Enjoy. Are you tired of seeing your travel agency's marketing efforts fall flat? It's time to take your marketing strategy to the next level by leveraging the power of YouTube. That's right, the world's second-largest search engine is not just [...]
Keeping stakeholders in the know
A client (with which we have an NDA) formally announced a merger that makes them the global leader in their category. They brought us onboard to create the necessary communications for their new organization, thanks to similar work we did for the SunTrust/BB&T (now Truist) merger. Their top priority was [...]
DM wars, an easy $10, and new digs
Battle of the DM package Earlier this year, we created a direct mail challenger package for Applied Data Finance in an attempt to boost their response rates. In the first two test waves, our package showed the control package who’s boss. With the third and final round of testing [...]
Celebrating, branding, and learning
We were honored to be a part of the Y Adventure Lab’s Volunteer and Partner Recognition event. The program celebrated the work of co-founder, Tony Schiller, who is retiring [...]
Moving, communicating, and winning
In with the new, out with the old It’s been almost a month since we changed our name. We planned and prepped for what seemed like forever and now we’re enjoying the fruits of our labors. We’ve gotten tons of positive feedback and encouragement from our collective networks on the [...]
