![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
Ideas to Ponder – July 2025 Edition
An inside look at our latest explorations and undertakings. Every agency (ours included) has a hot take on why you shouldn’t cut marketing in a downturn. And while, yes, we’d love your budget, we’d say this even if you had none to give—because freezing spend is almost always [...]
Around the Agency – July 2025 Edition
An inside look at our latest explorations and undertakings. Fieldwork fieldwork Last week, Beth spent time at Fieldwork conducting one-on-one interviews with a hard-to-reach audience segment for an upcoming brand and research project. While we can’t name the client just yet, let’s just say food may be [...]
Ideas to Ponder – June 2025 Edition
Interesting and inspirational content worth sharing. The best of the best For the past 25 years, Interbrand (big branding agency in case you don’t know) has been conducting a massive ranking report for the Best Global Brands. It is always interesting, especially as it is based on [...]
Around the Agency – June 2025 Edition
An inside look at our latest explorations and undertakings. BABA Summit 2025: An agency odyssey When we were asked to name the best part of the #BABASummit2025, it felt nearly impossible. It was the electric sense of community where smart, generous agency leaders openly shared ideas and genuinely [...]
Brand Drift: How strong brands start to blend in
The subtle slide Even the most robust brands aren't immune to gradual misalignment. Over time, small, seemingly inconsequential changes can accumulate, leading to a phenomenon known as brand drift. This subtle shift can dilute brand identity, confuse consumers, and erode market position. Understanding brand drift Brand drift refers [...]
Clarity in uncertain times
The fog is real—but waiting won’t clear it There’s no roadmap for what comes next. Economically, politically, culturally—things feel wobbly, unpredictable, and loaded. And when uncertainty rises, businesses tend to freeze. They hit pause. Pull budgets. Revert to "safe" ideas or hold off altogether—waiting for clearer skies before they [...]
The quiet costs of ignoring brand risk
Business as unusual In today's rapidly evolving landscape, "business as usual" is anything but. Economic fluctuations, technological advancements, and shifting consumer expectations have created an environment where brand stability is both more challenging and more crucial than ever. Amidst this turbulence, one constant remains: clarity is power.tent Goes Here [...]
Ideas to Ponder – May 2025 Edition
What happens when people lose faith in your brand? According to this article and Northwestern University, almost 40% of Americans will never again use...
Around the Agency – May 2025 Edition
An inside look at our latest explorations and undertakings. Introducing Heinlein Law When your livelihood or health is on the line, you don’t just need a lawyer—you need an advocate who actually gets it. That’s the heart of Heinlein Law. Their team takes a truly empathetic, human-first approach [...]
The feel is in the detail
When brand strategists and designers talk about brand, you’ll often hear the phrase “look and feel.” At first glance, it’s easy to assume that “look” is just about visuals—logos, colors, fonts. But the “feel” part? That’s where the magic happens. And spoiler alert: visual details are a huge part of [...]
