Author: cat-tonic

Keeping stakeholders in the know

A client (with which we have an NDA) formally announced a merger that makes them the global leader in their category. They brought us onboard to create the necessary communications for their new organization, thanks to similar work we did for the SunTrust/BB&T (now Truist) merger. Their top priority was [...]

By |December 6, 2022|Categories: Newsletter, Our work|

DM wars, an easy $10, and new digs

Battle of the DM package Earlier this year, we created a direct mail challenger package for Applied Data Finance in an attempt to boost their response rates. In the first two test waves, our package showed the control package who’s boss. With the third and final round of testing [...]

By |December 6, 2022|Categories: Newsletter|

Moving, communicating, and winning

In with the new, out with the old It’s been almost a month since we changed our name. We planned and prepped for what seemed like forever and now we’re enjoying the fruits of our labors. We’ve gotten tons of positive feedback and encouragement from our collective networks on the [...]

By |September 27, 2022|Categories: Newsletter|

Fruits of a long, successful, ongoing relationship

Long before they were acquired by the YMCA and changed their name to the Y Adventure Lab, Cycle Health relied on our team to create materials promoting fun, healthy outdoor activities. Over the years, these kid-focused events have evolved but the goal remains the same—to create new and original outdoor [...]

By |September 27, 2022|Categories: Featured, Our work|

A labor of love

This is where we usually feature the work we do for clients and give you some background into the project. Since you already know us and we gave you the high-level details before, we’ll save the chitchat and let you roam around our new website at your leisure. Did we [...]

By |September 7, 2022|Categories: Newsletter|

Letting the cat out of the bag

d.trio is now cat&tonic We’ve been lobbing subtleties, innuendos, and teasers into the digosphere for the past few months about big changes coming and we’re finally ready to tell the world—we changed our name! d.trio is now cat&tonic. We’re still the same scrappy hard-working group of marketers who strive [...]

By |September 7, 2022|Categories: Newsletter|

How to lose a sale with marketing automation

We generally like to focus on the positive around here, but we just couldn’t let this case of marketing automation gone wrong go without sharing it. Because as painful as it was, we all got a few laughs from it. Maybe you will too. Marketing automation, as you know, is [...]

By |August 1, 2022|Categories: General|

Intelligent Creative in Action

Atlanticus, a provider of financial solutions to the consumer credit market, successfully uses direct mail to promote their credit cards. They recently entered the digital advertising space to market their cards using an ITA (invitation to apply) process for new customer acquisition. To further refine their digital marketing strategy [...]

By |July 26, 2022|Categories: General|
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