The Essential Role of Social Media in Your Professional Life
Put the coat down and back away slowly In an era where our digital footprints precede our handshakes, it would seem like a no-brainer for every professional to have a social media presence. Yet many seasoned and emerging talents are still hiding in the shadows—like that guy in a [...]
Internal Voices: The Key To Mastering Your Real Brand Story
The stories you tell about your organization can either guide you like a beacon or mislead you like a mirage. And right now, amidst one of the most significant global upheavals of our time—with the pandemic, geopolitical shifts, and societal reckonings—the fabric of some brand stories is wearing thin. If [...]
The power of CTV/OTT in small- and mid-sized business marketing
CTV and OTT aren’t just buzzy acronyms in the crazy world of digital marketing—they’re powerful tools that many small- to mid-sized businesses are using to connect with their audiences. As an agency that champions the growth of companies in niche markets, we've seen how CTV (Conneted TV) and OTT [...]
How to improve company culture: Start with an evaluation of the one you already have.
The culture of an organization is foundational to its success. The benefits of a healthy, high performing and tightly aligned internal culture are invaluable. Employees are more engaged. Performance is improved. Productivity is higher. The company grows. Revenue increases. Everyone is happy. But how do you know if the values [...]
Building an effective survey Part 2: Psychological factors in refining your questions
In Part 1 of this two-part blog series, we looked at the basics of survey construction. In Part 2, we’ll take a more in-depth look at the psychological factors that can help you develop better questions. Psychological factors to consider With any kind of survey, it’s important to keep a [...]
Building an effective survey Part 1: Survey construction
If a brand overhaul or refresh is in the cards for your company, there is a lot to consider. At the top of your list should be the perceptions, preferences, and opinions of your customers and internal stakeholders. And the most effective way to gather this information is through an [...]
Empathy for the invested: creative and emotion
Something very exciting is happening at d.trio. Possibly one of the most interesting things that can happen to a designer or creative director inside their own creative or marketing agency. I can’t tell you what it is yet, and that’s hard for me. One of my myriad quirks is that [...]
A day in the life of a keyword
There are approximately 7,853,934 articles on the internet about SEO. (I actually have no idea how many there are… I just made that up.) I’m sure they’re all very helpful, to some degree or another, for understanding how SEO works. But I wanted to come at it from another angle—from [...]
7 Tips for Reaching Your Niche Audience
Do you make a product for a very specific purpose? Do you offer a service that solves a very specific problem? Congratulations! That should make your marketing a lot easier, and your success is almost guaranteed! Wait. What? You’ve still got a bunch of competitors? Your product or service is [...]
Confessions (and revelations) of an imperfect leader
I’ve been thinking a lot lately about my career, which I’m guessing is a common affliction of people in their 40s. I spent the first years of my career as a production artist. So naturally, the first question that jumped into my head about most projects was “what are we [...]