cat[&]tonic

Empathy for the invested: creative and emotion

Something very exciting is happening at d.trio. Possibly one of the most interesting things that can happen to a designer or creative director inside their own creative or marketing agency. I can’t tell you what it is yet, and that’s hard for me. One of my myriad quirks is that [...]

By |August 8, 2022|Categories: Featured, General|

A day in the life of a keyword

There are approximately 7,853,934 articles on the internet about SEO. (I actually have no idea how many there are… I just made that up.) I’m sure they’re all very helpful, to some degree or another, for understanding how SEO works. But I wanted to come at it from another angle—from [...]

By |May 20, 2022|Categories: General|

7 Tips for Reaching Your Niche Audience

Do you make a product for a very specific purpose? Do you offer a service that solves a very specific problem? Congratulations! That should make your marketing a lot easier, and your success is almost guaranteed! Wait. What? You’ve still got a bunch of competitors? Your product or service is [...]

By |May 6, 2022|Categories: General|

Confessions (and revelations) of an imperfect leader

I’ve been thinking a lot lately about my career, which I’m guessing is a common affliction of people in their 40s.  I spent the first years of my career as a production artist. So naturally, the first question that jumped into my head about most projects was “what are we [...]

By |February 22, 2022|Categories: General|

Marketing for Engineers: The 5 simple machines

As a marketer (eek) and a designer (even worse) who often works with engineers, I routinely discover a couple of things I believe to be true for that particular group of people. 1. They are pretty sure they are smarter than me, and 2. They believe that just because a [...]

By |January 5, 2022|Categories: General|

Songs about marketing (and marketing songs)

Given the success of our blog post about songs that feature the word “18” (no, I’m not going to link to it, just Google “songs about 18”), I thought I would try to generate some interest that’s related to something we actually do. A prolonged internet search turned up a [...]

By |October 29, 2021|Categories: General|

6 Great Marketing Tools for Teams on a Budget

Having trouble getting enterprise software approved? Looking for better solutions for collaboration while working remotely? Here’s a quick look at 6 marketing tools that either have free tiers or that are relatively inexpensive. Some of these you’ll use forever, some you may only need until corporate comes through with that [...]

By |July 14, 2021|Categories: General|
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