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The essential role of social media in your professional life
Put the coat down and back away slowly In an era where our digital footprints precede our handshakes, it would seem like a no-brainer for every professional to have a social media presence. Yet many seasoned and emerging talents are still hiding in the shadows—like that guy in a [...]
Yes, you should be on social media, but first…
“Should we be on social media?” is a question we’re often asked by clients who are considering dipping their toes into a new channel. “Is it worth it?” they wonder. Like most questions in life, our answer is “yes, but…”. Content marketing—and through it, social media—is a fundamental brand-building [...]
