Finding the why
behind the what
If you work for a company with a complex business model that’s experiencing change, and you make uncommon things for particular people, you know that finding the “why” behind your customer’s brand loyalty or buying decisions is central to your success. cat&tonic is a creative, branding, and marketing agency. We use both kinds of intelligence—human and artificial—to understand the values and motivators of a target audience and build intelligent creative and messaging that connects with the people you want to do business with.
P.S. For those of you who aren’t sure, d.trio is now cat&tonic and still ranked among the best Minneapolis marketing agencies!
Aim for the heart,
the head will follow
When you understand the beliefs, passions, and identities of the people who make up your audience, you’ll understand what motivates them to take action. So instead of focusing on the virtues of your products, we’ll help you build marketing strategy and creative that says “we get you and we’re here for you”. How’s that for a conversation starter?
So much shouting
While yodeling into an actual canyon can be supremely satisfying, doing it metaphorically with your marketing content can be painful and pricey. If you want to get noticed, you’ll need to take the next step in digital marketing—the one that gives you more out of the data you’ve been collecting.
Data enrichment and insights will help you understand the personal values and drivers behind the decisions your customers and prospects make, giving you the power to speak to them in new ways.
Embracing the niche
Approaching your marketing with a mindset of getting to know people on a deeper level takes communicating with a niche audience from a scary endeavor to an engaging exchange. The smaller the niche, the more focused and personal your communications can feel.
All are welcome.
Our clients come from a wide range of verticals. Their common thread is the specialized nature of their business and the niche audiences they serve. If you need a custom approach to your specific needs, we’ve got you.
When it’s go-time, our tactical team can jump in and handle whichever details you need help with, from activation to automation, testing to analysis, all while keeping your larger business goals in mind.
Stuff we think about
When we’re not thinking about client work, we’re thinking about the nuts and bolts of marketing. We talk like a branding agency, work like a design agency, and share like a marketing agency, so maybe you’ll find something here that makes you think.