![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
Content that gets
to the heart of it
To say that marketing is multi-faceted would be an understatement. There are strategic, creative, technical, analytical, and psychological components to everything. And they are ever changing. Our crew of curious marketers is constantly researching and learning and thinking—and working hard to create useful content. We hope you’ll find something here that helps with your latest marketing conundrum.
Our latest obsession
Why isn’t your marketing working—despite the effort, the spend, the talent?
It’s probably not your strategy. It’s your identity. When an organization hasn’t made clear decisions about who it is, what it stands for, and what it’s willing to say no to, marketing ends up carrying the weight of that ambiguity. The result is muddled messaging, competing priorities, and teams stuck polishing tactics instead of driving growth. Before fixing your marketing, there’s a more fundamental question to answer: who are you, really?
Recent articles
Around the Agency – March 2026 Edition
We’ve been looking for ways to help here in Minneapolis and have been deeply moved by the support pouring in from across the country.
Ideas to Ponder – November 2025 Edition
An inside look at our latest explorations and undertakings. Less panic, more purpose Another reason to take a deep breath and release some of the anxiety that AI [...]
Around the Agency – November 2025 Edition
An inside look at our latest explorations and undertakings. MnSEIA Gateway to Solar 2025 Still buzzing from the MnSEIA Gateway to Solar conference, where panelists (including Megan) [...]
Confessions of a helpful machine
The following essay was written collaboratively with AI. No humans were replaced, but several were provoked. I never meant to take your job.I just wanted to help you meet [...]
The design of fear
We used to be the weird kids. The ones who couldn’t not make things. Who stayed up rearranging colors or tweaking phrases that no one else would notice were off. [...]
Ideas to Ponder – September 2025 Edition
An inside look at our latest explorations and undertakings. Distilled research… and fun! Looking for shared smarts that don’t include a lot of reading? Say hello to [...]
