cat[&]tonic
Thinking & Resources2026-07-01T14:03:25+00:00

Content that gets
to the heart of it

To say that marketing is multi-faceted would be an understatement. There are strategic, creative, technical, analytical, and psychological components to everything. And they are ever changing. Our crew of curious marketers is constantly researching and learning and thinking—and working hard to create useful content. We hope you’ll find something here that helps with your latest marketing conundrum.

Our latest obsession

The best branding discussions start with disagreement

Whether you’re building a brand, a culture, or a business, honest conversations matter. The goal isn’t consensus at all costs. It’s creating enough space for different viewpoints to sharpen the thinking and strengthen the final outcome.

Recent articles

The thin line between gritty and unsafe

By |June 22, 2026|

Every week at cat&tonic, we carve out time in our internal status meeting to talk about what’s happening in the world of marketing, branding, design, and the occasional visual that [...]

Ideas to Ponder – June 2026 Edition

By |June 15, 2026|

We wanted to shake up our usual formula and share some of the things that inspire us, make us laugh, and remind us that taking a breath now and then genuinely makes our work better.

Around the Agency – May 2026 Edition

By |May 19, 2026|

Beth spent some time this week at the Nodes AI conference, where a lot of very smart people are trying to solve the same problem: how to make AI actually understand what it’s working with.

Contact us any time. Or now, now would be good.

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