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Content that gets
to the heart of it
To say that marketing is multi-faceted would be an understatement. There are strategic, creative, technical, analytical, and psychological components to everything. And they are ever changing. Our crew of curious marketers is constantly researching and learning and thinking—and working hard to create useful content. We hope you’ll find something here that helps with your latest marketing conundrum.
Our latest obsession
If your values don’t change what happens next, how valuable are they?
Most organizations can tell you what they value. Fewer can tell you what those values require. It’s easy to believe in integrity, collaboration, or excellence when they’re hanging on a wall or listed on a careers page. The real test comes when those values collide with deadlines, budgets, difficult conversations, or hard tradeoffs. That’s where values stop being aspirational and start becoming operational.
Recent articles
Your values should make you do things
Most companies have values. Some are thoughtful. Some are generic. Some are printed six feet tall on an office wall next to a ficus that has seen things. The better [...]
Ideas to Ponder – September 2026 Edition
An inside look at our latest explorations and undertakings and the articles and inspiration we've been finding that keeps our thinking fresh.
Around the Agency – September 2026 Edition
An inside look at our latest explorations and undertakings. This past month at cat&tonic we've been putting our values to work—by acting on our belief that making a positive [...]
Values are decisions: How to operationalize organizational values
Most organizations have values.They’re on the website. They show up in recruiting materials and onboarding decks. Maybe they’re painted six feet tall on a conference room wall.And then Monday morning [...]
Ideas to Ponder – August 2026 Edition
An inside look at our latest explorations and undertakings and the articles and inspiration we've been finding that keeps our thinking fresh.
Around the Agency – August 2026 Edition
An inside look at our latest explorations and undertakings. We recently kicked off a visual brand refresh for a deeply rooted community organization with a long history, strong [...]
