![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
Content that gets
to the heart of it
To say that marketing is multi-faceted would be an understatement. There are strategic, creative, technical, analytical, and psychological components to everything. And they are ever changing. Our crew of curious marketers is constantly researching and learning and thinking—and working hard to create useful content. We hope you’ll find something here that helps with your latest marketing conundrum.
Recent articles
Keeping stakeholders in the know
A client (with which we have an NDA) formally announced a merger that makes them the global leader in their category. They brought us onboard to create the necessary communications [...]
DM wars, an easy $10, and new digs
Battle of the DM package Earlier this year, we created a direct mail challenger package for Applied Data Finance in an attempt to boost their response rates. In the [...]
Building an effective survey Part 2: Psychological factors in refining your questions
In Part 1 of this two-part blog series, we looked at the basics of survey construction. In Part 2, we’ll take a more in-depth look at the psychological factors that [...]
Building an effective survey Part 1: Survey construction
If a brand overhaul or refresh is in the cards for your company, there is a lot to consider. At the top of your list should be the perceptions, preferences, [...]
Celebrating, branding, and learning
We were honored to be a part of the Y Adventure Lab’s Volunteer and Partner Recognition event. The program celebrated the work of co-founder, Tony Schiller, who is retiring [...]
Moving, communicating, and winning
In with the new, out with the old It’s been almost a month since we changed our name. We planned and prepped for what seemed like forever and now we’re [...]
