Wow, what a trip! Both literally and figuratively. RE+ 2023 was the year’s biggest Renewable Energy tradeshow with its 1100+ exhibitors and 40K+ attendees.
Why would cat&tonic, a small creative, branding, and marketing agency in Minneapolis schlep all the way to the desert to attend a tradeshow for an industry we’re new to?
Well, lots of reasons. But mostly to learn.
To learn about the companies that make up the industry. To better understand their sales and business models. To get the inside scoop into their biggest business challenges. To hear how they’re talking about their products through their brand messaging. To see how they’re visually presenting their brand.
And ultimately, to create content they can utilize as they build their brands in a highly competitive global emerging market.
I’m happy to report, we accomplished our mission. Over the course of three days, we talked to dozens of people, absorbed an abundance of information, took in massive amounts of visual stimulation (both on and off the tradeshow floor), and came away with a much stronger understanding of the industry. Oh, and plenty of ideas for elevating it through content.