The Unsung Role of Financial Advisors in Advancing Sustainable Investing
The financial industry is brimming with opportunities to align portfolios with values. Yet despite growing client interest, there’s a gap that few are addressing: how do we ensure clients not [...]
Ideas to Ponder – December 2024 Edition
Interesting and inspirational content worth sharing. AI blunder Apple might be good at naming, but they’re still getting their sh*t together on AI. While they do that, [...]
Around the Agency – December 2024 Edition
An inside look at our latest explorations and undertakings. CAPtivating audiences Our not-so-secret weapon to helping clients understand their audiences is a combo of two things: 1) our premium [...]
The Power of Naming: Why a Framework Matters for Your Brand
In a noisy, competitive marketplace, every brand is looking for ways to stand out—and a strong naming framework can give you that edge. Whether you’re launching new products, services, or [...]
Ideas to Ponder – November 2024 Edition
Interesting and inspirational content worth sharing. This article from Mark Schaefer got us thinking. He talks about the “Parasite Economy” in which big companies like Google, Facebook, and Spotify [...]
Around the Agency – November 2024 Edition
An inside look at our latest explorations and undertakings. A few of us recently found ourselves at the Sag Harbor Music Festival in New York, cheering on the rock [...]
Solar has reached a tipping point
Here in Minnesota, obscured by a mix of industry changes and hard-to-kill misinformation, is a thriving solar industry—a community—working to amplify the truth. Solar is a great source of [...]
Where Business Meets Creativity: The Launch of Swagline
At cat&tonic, we’ve always believed that creativity is the lifeblood of business. It’s not just about problem-solving or slick campaigns—it’s about identity, innovation, and connecting in ways that matter. [...]
Ideas to Ponder – October 2024 Edition
Interesting and inspirational content worth sharing. We know a lot about client/agency relationships. Jared Belsky has a lot to say about them too. He even wrote a book about [...]
Musings from Sag Harbor: How we found inspiration by helping others
As a marketing agency, sometimes we are asked to do things that don’t directly impact our bottom line. We consider all these requests carefully because we know there’s a [...]
Around the Agency – October 2024 Edition
An inside look at our latest explorations and undertakings. We are infinitely proud of our longstanding partnership with the YMCA of the North. And so we’re thrilled to be [...]
How to Get the Best Work from Your Agency
Want to get better work from your agency? Try this: think of them as a partner. Yes, they are technically a vendor. But somehow putting them in the same category [...]