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Around the Agency – October 2024 Edition
An inside look at our latest explorations and undertakings. We are infinitely proud of our longstanding partnership with the YMCA of the North. And so we’re thrilled to be [...]
How to Get the Best Work from Your Agency
Want to get better work from your agency? Try this: think of them as a partner. Yes, they are technically a vendor. But somehow putting them in the same category [...]
Ideas to Ponder – September 2024 Edition
Interesting and inspirational content worth sharing. Let’s talk logos. When concepting ideas, today’s designers don’t need a creative brief to tell them to keep things “screen-friendly”. But like [...]
Around the Agency – September 2024 Edition
An inside look at our latest explorations and undertakings. Last month we celebrated Minnesota Solar Energy Industry’s 15th anniversary with our new friends at a St. Paul Saints game. [...]
A brand positioning lesson: Why it matters to listen to your employees
When we asked employees at Slick Tech Manufacturing* to tell us how they thought their customers would describe them, “clueless, incompetent, and mistrusted” were not the words we were [...]
Ideas to Ponder – August 2024 Edition
Interesting and inspirational content worth sharing. In this interesting HBR article, the authors discuss brand building and the importance of the customer promise. They include some great examples [...]
Around the Agency – August 2024 Edition
An inside look at our latest explorations and undertakings. The venerable Brené Brown reminds us “we can have courage, or we can have comfort, but we cannot have both”. [...]
Brand positioning first. Marketing tactics second.
Unless you work for Trader Joes or Tesla—both known for their ability to thrive with minimal marketing efforts—you’ll probably need to dip your toe into the shark-infested waters of marketing [...]
5 Ways to Rethink Marketing
Marketing has become a dirty word for some people, and there’s good reason for it. There is a lot of what we’d call “junk marketing” happening out in the [...]
Ideas to Ponder – July Edition
Interesting and inspirational content worth sharing. Does your logo have a nickname? Maybe it should. We’re all familiar with the Nike “swoosh”, but you might be surprised to [...]
Around the Agency – July Edition
An inside look at our latest explorations and undertakings. We just launched something we’re calling our Spiky POV (thanks to Wes Kao for the idea). If you’ve seen our [...]
Canvas Rebel interviews Megan Devine
Megan was interviewed by Canvas Rebel, an online storytelling publication that features small business owners, artists, and creatives. She discusses her company, her work, and her personal story of [...]
