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Around the Agency – April 2026 Edition
An inside look at our latest explorations and undertakings. A beautiful day in the North Loop neighborhood Megan joined the North Loop Association Business Summit this month—bringing [...]
Clarity under pressure
In an era of accelerated consequence, the brands that endure are the ones whose meaning holds. When skepticism becomes behavior Why consequences now arrive faster Consumers build mental [...]
Brand as infrastructure
Identity as an operating system, not a performance Brand is one of the most discussed concepts in business—and one of the most consistently misdiagnosed. It is treated as expression, [...]
Ideas to Ponder – March 2026 Edition
An inside look at our latest explorations and undertakings. Leading with identity When things feel uncertain, the instinct is often to tweak the messaging. Adjust the campaign. Push harder. [...]
When integrity becomes economic
Integrity is no longer a background value. It’s becoming a visible business variable. Not gradually. Not hypothetically. Now. What used to register as cultural inconsistency is resolving directly into [...]
Around the Agency – March 2026 Edition
We’ve been looking for ways to help here in Minneapolis and have been deeply moved by the support pouring in from across the country.
Marketing isn’t the problem. Identity is.
Why capable organizations stall—and why marketing takes the blame. If marketing feels harder than it should, it’s rarely because the team lacks skill, effort, or experience. Most organizations we [...]
The Stillpoint: A cat&tonic Reflection
Closing 2025 & Opening 2026 “At the still point of the turning world, there the dance is.” - T.S. Eliot This year didn’t explode with a single [...]
Ideas to Ponder – November 2025 Edition
An inside look at our latest explorations and undertakings. Less panic, more purpose Another reason to take a deep breath and release some of the anxiety that AI [...]
Around the Agency – November 2025 Edition
An inside look at our latest explorations and undertakings. MnSEIA Gateway to Solar 2025 Still buzzing from the MnSEIA Gateway to Solar conference, where panelists (including Megan) [...]
Confessions of a helpful machine
The following essay was written collaboratively with AI. No humans were replaced, but several were provoked. I never meant to take your job.I just wanted to help you meet [...]
The design of fear
We used to be the weird kids. The ones who couldn’t not make things. Who stayed up rearranging colors or tweaking phrases that no one else would notice were off. [...]
