cat[&]tonic

Author: Danette Knickmeier

How to Get the Best Work from Your Agency

Want to get better work from your agency? Try this: think of them as a partner. Yes, they are technically a vendor. But somehow putting them in the same category as Office Depot seems wrong.Whichever way you choose to see your agency, try out these ideas for making the most [...]

By |September 23, 2024|Categories: General|

Brand positioning first. Marketing tactics second.

Unless you work for Trader Joes or Tesla—both known for their ability to thrive with minimal marketing efforts—you’ll probably need to dip your toe into the shark-infested waters of marketing eventually. Just kidding. It’s not that bad. But it’s not a leisurely swim either. Most marketing today happens on that [...]

By |July 29, 2024|Categories: Branding, General|

RE+ 2023: A newbie’s perspective

Wow, what a trip! Both literally and figuratively. RE+ 2023 was the year’s biggest Renewable Energy tradeshow with its 1100+ exhibitors and 40K+ attendees. Why would cat&tonic, a small creative, branding, and marketing agency in Minneapolis schlep all the way to the desert to attend a tradeshow for an industry [...]

By |October 4, 2023|Categories: Renewable Energy|
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