Author: Megan Devine

We had quite the year here at cat&tonic. We learned a lot, pushed ourselves to do new things, got out of our comfort zones, and worked to nudge the status quo out the door. With all that behind us, we thought we’d share some of the wisdom we gained [...]

Over the course of running a business for 23 years, a funny thing happens. One day you look back in time and there’s clarity. Clarity about successes but also about what some might call failures. Much has been written about “failing fast” in business. I agree you need to [...]

We recently changed our name from d.trio marketing group to cat&tonic. As you can imagine, it’s a major ordeal. This is our story of going through the process and the lessons I learned along the way. Perhaps they’ll help those of you who might be considering a big change. Our [...]

Our team regularly discusses marketing and advertising we’ve seen out in the wild that works or doesn’t work (and why). Recently someone brought in a letter they received around Valentine’s Day with what most of us initially thought was an interesting approach. The letter (with pink hearts on it) from [...]

Earlier this fall we attended the virtual MarketingProfs B2B conference and as usual, Ann Handley et al were entertaining and informative. Also, as usual, we had a number of “we could teach this” moments and a few “ah-ha” moments. It’s always worthwhile, either way. Here are some highlights. Master your [...]

Things have changed for everyone over the past 15 months. For my business, Covid was the second wave of major shifts that came over a two-year period. All this change left me reexamining many things, including our identity. This is the story of why and how we — a branding [...]

If you’re looking for ways to improve your marketing results, you’ll need to look deeper into the data to extract meaningful insights into the persona or audience you want to engage. As an experienced marketing agency in Minneapolis, steeped in direct response and digital strategies, we’ve worked with data our [...]

I recently read a great article about the unintended consequences of decisions we make. In the article How To Use Second-Order Thinking To Solve Problems Smarter the author takes us through the thought process of thinking about what might happen if you pursue a certain solution to a problem – [...]

We all know that there are leading and lagging indicators with behavioral change in any economic or business environment shift. Some changes are driven by innovation (think of the ripple effect the iPhone had on how people interact with myriad things). Some are driven by personal beliefs (e.g. reusable grocery [...]