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Nonprofits: Here’s how to get the most from your marketing
Nonprofit marketers are constantly challenged by the less-than-adequate budgets they’re typically given to work with. Some argue that cause-focused companies would do better if they spent more on marketing.1 I fully agree but arguing that point is for another day. For now, let’s focus on how you as a NP [...]
Avoid this mistake when launching your brand refresh
Picture this: Your company introduced some new products thanks to your brilliant R&D team. Or you’ve acquired a new business that fits with your long-term growth goals. Or your brand looks like it was last updated in 2004. Whatever the reason, your leadership team has finally given you the green [...]
Corel becomes Alludo
When I was young and still learning about how a computer could be a creative outlet for design and illustration, I remember using CorelDRAW. It was one of the few pieces of software my dad was willing to shell out the cash for (most likely from the bargain bin at [...]
