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Internal Voices: The Key To Mastering Your Real Brand Story
The stories you tell about your organization can either guide you like a beacon or mislead you like a mirage. And right now, amidst one of the most significant global upheavals of our time—with the pandemic, geopolitical shifts, and societal reckonings—the fabric of some brand stories is wearing thin. If [...]
Hey manufacturers—you need a strong brand too!
So, you signed up for that tradeshow and you’re ready to make a big splash. Awesome. When you get there, take a walk around the floor and look at all the different ways companies are representing themselves through branding. Don’t just look at logos. Notice their brand colors, the images [...]
Yes, you should be on social media, but first…
“Should we be on social media?” is a question we’re often asked by clients who are considering dipping their toes into a new channel. “Is it worth it?” they wonder. Like most questions in life, our answer is “yes, but…”. Content marketing—and through it, social media—is a fundamental brand-building [...]
Nonprofits: Here’s how to get the most from your marketing
Nonprofit marketers are constantly challenged by the less-than-adequate budgets they’re typically given to work with. Some argue that cause-focused companies would do better if they spent more on marketing.1 I fully agree but arguing that point is for another day. For now, let’s focus on how you as a NP [...]
Avoid this mistake when launching your brand refresh
Picture this: Your company introduced some new products thanks to your brilliant R&D team. Or you’ve acquired a new business that fits with your long-term growth goals. Or your brand looks like it was last updated in 2004. Whatever the reason, your leadership team has finally given you the green [...]
Corel becomes Alludo
When I was young and still learning about how a computer could be a creative outlet for design and illustration, I remember using CorelDRAW. It was one of the few pieces of software my dad was willing to shell out the cash for (most likely from the bargain bin at [...]
