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The power of CTV/OTT in small- and mid-sized business marketing
CTV and OTT aren’t just buzzy acronyms in the crazy world of digital marketing—they’re powerful tools that many small- to mid-sized businesses are using to connect with their audiences. As an agency that champions the growth of companies in niche markets, we've seen how CTV (Conneted TV) and OTT [...]
10 Takeaways from 2023
We had quite the year here at cat&tonic. We learned a lot, pushed ourselves to do new things, got out of our comfort zones, and worked to nudge the status quo out the door. With all that behind us, we thought we’d share some of the wisdom we gained [...]
Yes, you should be on social media, but first…
“Should we be on social media?” is a question we’re often asked by clients who are considering dipping their toes into a new channel. “Is it worth it?” they wonder. Like most questions in life, our answer is “yes, but…”. Content marketing—and through it, social media—is a fundamental brand-building [...]
Engaging Content 101: Converting Social Media Followers through Storytelling & Irresistible CTAs
Our guest author for this post, Lois Ingram, is a skilled editor who creates engaging and informative content for various topics, from real estate to business. She is also a thrill-seeker who enjoys surfing, skating, and exploring new places. And, of course, she never says no to a good [...]
Megan’s on a podcast!
Megan was a guest on the OWN IT podcast with Christy Hiler. She talked about being in the tiny percentage of female-owned agencies and offered some great advice for other underrepresented people in the world of agency ownership. Take a listen
What is intelligent creative and why should you care?
A brand trying to catch the attention of its target audience in a jam-packed marketplace must differentiate itself through innovative marketing. Not in terms of channels and tactics. Everyone has access to those. But in terms of messaging and design (aka creative). In today’s world, it’s the only true differentiator. [...]
YouTube SEO: How to Rank YouTube Videos in 2023 – Guest Post
Note: The following is a guest post from our friends at Breadnbeyond. YouTube gets more and more popular year after year. Although there have been competitors like TikTok and Instagram, YouTube remains the most significant video-based platform today. It has generated 2.1 million active users as of 2022. That’s [...]
Avoid this mistake when launching your brand refresh
Picture this: Your company introduced some new products thanks to your brilliant R&D team. Or you’ve acquired a new business that fits with your long-term growth goals. Or your brand looks like it was last updated in 2004. Whatever the reason, your leadership team has finally given you the green [...]
How to do YouTube Marketing for Travel Agency – Guest post from InVideo
This is a guest post from our friends at InVideo. Enjoy. Are you tired of seeing your travel agency's marketing efforts fall flat? It's time to take your marketing strategy to the next level by leveraging the power of YouTube. That's right, the world's second-largest search engine is not just [...]
How to improve company culture: Start with an evaluation of the one you already have.
The culture of an organization is foundational to its success. The benefits of a healthy, high performing and tightly aligned internal culture are invaluable. Employees are more engaged. Performance is improved. Productivity is higher. The company grows. Revenue increases. Everyone is happy. But how do you know if the values [...]
