Tearing off the Roof

For 22 years, d.trio has been a smart, nimble, and forward-thinking agency. Over those years, we have reinvented our brand several times as we shifted our business focus to embrace new channels, technologies, information, and strategies. Running a small business is much like owning a home—you do the maintenance to [...]

By |August 31, 2022|Categories: Featured, General, Newsletter|

Empathy for the invested: creative and emotion

Something very exciting is happening at d.trio. Possibly one of the most interesting things that can happen to a designer or creative director inside their own creative or marketing agency. I can’t tell you what it is yet, and that’s hard for me. One of my myriad quirks is that [...]

By |August 8, 2022|Categories: Featured, General|

How to lose a sale with marketing automation

We generally like to focus on the positive around here, but we just couldn’t let this case of marketing automation gone wrong go without sharing it. Because as painful as it was, we all got a few laughs from it. Maybe you will too. Marketing automation, as you know, is [...]

By |August 1, 2022|Categories: General|

Intelligent Creative in Action

Atlanticus, a provider of financial solutions to the consumer credit market, successfully uses direct mail to promote their credit cards. They recently entered the digital advertising space to market their cards using an ITA (invitation to apply) process for new customer acquisition. To further refine their digital marketing strategy [...]

By |July 26, 2022|Categories: General|

Glossary of Creative terms

A down and dirty guide to help non-designers communicate with actual designers If you’re not formally trained in design but need to communicate with designers who speak in what sometimes feel like a foreign language, this article should help clarify some things. It should also serve as a reminder that, [...]

By |July 13, 2022|Categories: General|

Direct mail for cutting through the clutter

Applied Data Finance (ADF) is an online lender that provides unsecured installment loans to people with less than perfect credit. They provide much needed funds to people who might not otherwise qualify for a loan. And they do it in a responsible, respectful, and transparent way. When they started to [...]

By |June 27, 2022|Categories: General|

Marketing for Pride

As June Pride month hits mid-point, rainbow designs are everywhere as brands attempt to demonstrate their support for the LGBTQIA+ community. The rainbow designs are seen on company logos, social media pages, advertising, apparel, food packaging, promotional items, make-up palettes and everything in between. Anyone who works in a creative [...]

By |June 17, 2022|Categories: General|

6 reasons to find a creative hobby

Those of us who work in marketing know it’s an interesting, fast-paced, challenging, and mostly fun industry to work in. We’re always learning and solving problems. We get to influence business and culture and express our creativity in a bunch of ways. And we get to meet and collaborate with [...]

By |June 15, 2022|Categories: General|
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