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Tearing off the Roof
For 22 years, d.trio has been a smart, nimble, and forward-thinking agency. Over those years, we have reinvented our brand several times as we shifted our business focus to embrace new channels, technologies, information, and strategies. Running a small business is much like owning a home—you do the maintenance to [...]
Empathy for the invested: creative and emotion
Something very exciting is happening at d.trio. Possibly one of the most interesting things that can happen to a designer or creative director inside their own creative or marketing agency. I can’t tell you what it is yet, and that’s hard for me. One of my myriad quirks is that [...]
How to lose a sale with marketing automation
We generally like to focus on the positive around here, but we just couldn’t let this case of marketing automation gone wrong go without sharing it. Because as painful as it was, we all got a few laughs from it. Maybe you will too. Marketing automation, as you know, is [...]
Intelligent Creative in Action
Atlanticus, a provider of financial solutions to the consumer credit market, successfully uses direct mail to promote their credit cards. They recently entered the digital advertising space to market their cards using an ITA (invitation to apply) process for new customer acquisition. To further refine their digital marketing strategy [...]
Glossary of Creative terms
A down and dirty guide to help non-designers communicate with actual designers If you’re not formally trained in design but need to communicate with designers who speak in what sometimes feel like a foreign language, this article should help clarify some things. It should also serve as a reminder that, [...]
Direct mail for cutting through the clutter
Applied Data Finance (ADF) is an online lender that provides unsecured installment loans to people with less than perfect credit. They provide much needed funds to people who might not otherwise qualify for a loan. And they do it in a responsible, respectful, and transparent way. When they started to [...]
Staying creative and digital sustainability
With the goals of adding amusement to our workdays and avoiding the bummer of current events, we started kicking off our weekly staff meetings by sharing marketing...
Marketing for Pride
As June Pride month hits mid-point, rainbow designs are everywhere as brands attempt to demonstrate their support for the LGBTQIA+ community. The rainbow designs are seen on company logos, social media pages, advertising, apparel, food packaging, promotional items, make-up palettes and everything in between. Anyone who works in a creative [...]
6 reasons to find a creative hobby
Those of us who work in marketing know it’s an interesting, fast-paced, challenging, and mostly fun industry to work in. We’re always learning and solving problems. We get to influence business and culture and express our creativity in a bunch of ways. And we get to meet and collaborate [...]
6 tips for naming (or renaming) your product or company
(May also be helpful when choosing a baby name) Creating something new by carving away at infinite possibilities in your own unique way can be fun—especially for a creative type like me. And when that creation is something as important as a company or product name it can be that [...]
