cat[&]tonic

In-House or Out-Source? A Guide for Tackling Your Marketing To-Do List.

[vc_row type="in_container" bg_position="left top" bg_repeat="no-repeat" bg_color="#e3edf2" scene_position="center" text_color="dark" text_align="left" top_padding="25" bottom_padding="25"][vc_column width="2/3" animation="none" column_padding="padding-3-percent" column_padding_position="left" background_color_opacity="1"][vc_column_text]Marketing isn’t rocket science. But it’s not a walk in the park either. Target audiences can be hard to find. Messaging can be challenging to get right. Choosing the right channels and tactics can be [...]

By |December 17, 2020|Categories: B2B Marketing, General|

5 lessons learned from 2020

Every year at this time d.trio takes stock of the passing year and looks forward to the next year. There’s always change – with clients, industries, marketing and business strategies, channels, and tactics. We think ahead about how the coming year will affect us and our clients’ businesses, to help [...]

By |December 1, 2020|Categories: B2B Marketing, Newsletter|

How digital marketing integrates with sales

We’ve been working in the B2B space for many years and this year we’re seeing companies across the board embracing online and digital marketing in ways they haven’t before. This is good news. And we’re excited that instead of hiding during a pandemic, businesses continue to talk to customers and [...]

By |July 25, 2020|Categories: B2B Marketing, General|

Write better B2B copy with these 8 tips

Want to write B2B copy that resonates with your audience? Copy that builds your brand, drives sales, and helps cement long-term customer relationships? Keep the following tips in mind. Get to know your audience. Before you put finger to keyboard, you need to be clear on exactly who it is [...]

By |December 25, 2019|Categories: B2B Marketing, General|

Better B2B Marketing: It starts with your audience

Want to make your B2B marketing more effective? First thing’s first: get to know your audience. Because to find, connect with, and motivate a potential customer—whether it’s a B2B or B2C customer—you need to understand what makes him or her tick. So what then are the main characteristics of a [...]

By |November 25, 2019|Categories: B2B Marketing, General|

Marketing Automation in the B2B Space

As consumers who make purchases online, we’ve come to expect certain experiences from the stores and service providers we engage with. Those experiences include messages that welcome us to their world after we sign up for a newsletter or make a purchase; wish us a happy birthday with a special [...]

By |October 14, 2019|Categories: B2B Marketing, General|
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