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Tearing off the Roof
For 22 years, d.trio has been a smart, nimble, and forward-thinking agency. Over those years, we have reinvented our brand several times as we shifted our business focus to embrace new channels, technologies, information, and strategies. Running a small business is much like owning a home—you do the maintenance to [...]
7 Tips for Reaching Your Niche Audience
Do you make a product for a very specific purpose? Do you offer a service that solves a very specific problem? Congratulations! That should make your marketing a lot easier, and your success is almost guaranteed! Wait. What? You’ve still got a bunch of competitors? Your product or service is [...]
A digital transformation roadmap for B2B marketers
B2B buyers are just like everyone else—they put their pants on one leg at a time and they expect top-notch digital experiences from the companies they buy those pants from. You know who else they expect those experiences from? You. The vendor who wants to sell them something. Why then, [...]
What is intelligent creative and why should you care?
The exponential speed of the adoption of digital marketing, coupled with changes over the past two years in the way everything is bought and sold, is forcing marketers to focus more heavily on differentiation. For a brand to stand out in a noisy and competitive marketplace, thoughtful innovation is [...]
Tips for finding effective B2B prospecting email lists
Your B2B salespeople have been utilizing the benefits of email since the beginning of time (well, since the beginning of emails). And for good reason. They use it to craft personalized messages for people who may not even know your company exists. And it’s relatively inexpensive. But there’s a big [...]
In-House or Out-Source? A Guide for Tackling Your Marketing To-Do List.
Marketing isn’t rocket science. But it’s not a walk in the park either. Target audiences can be hard to find. Messaging can be challenging to get right. Choosing the right channels and tactics can be tricky. Design (well, good design) is an art—literally. Data collection is a science. Analyzing that [...]
5 lessons learned from 2020
Every year at this time d.trio takes stock of the passing year and looks forward to the next year. There’s always change – with clients, industries, marketing and business strategies, channels, and tactics. We think ahead about how the coming year will affect us and our clients’ businesses, to help [...]
Highlights from the 2020 MarketingProfs Conference
The annual MarketingProfs B2B Conference has been happening for a whole bunch of years (the exact number, I’m not sure). This year, it was different in two distinct ways. 1) It was virtual, and 2) I got to be there. Here’s a synopsis of what I saw and what I learned. [...]
How digital marketing integrates with sales
We’ve been working in the B2B space for many years and this year we’re seeing companies across the board embracing online and digital marketing in ways they haven’t before. This is good news. And we’re excited that instead of hiding during a pandemic, businesses continue to talk to customers and [...]
Writing for a B2B audience? Avoid these big 5 mistakes.
Want to write B2B marketing copy that gets results? Compelling copy that grabs people’s attention, builds your brand, resonates with your audience, and generates sales? If so, you’ll find lots of ideas, tips, and advice in some of our previous posts (click here for more). However this time, we’re looking [...]
