Your B2B salespeople have been utilizing the benefits of email since the beginning of time (well, since the beginning of emails). And for good reason. They use it to craft personalized messages for people who may not even know your company exists. And it’s relatively inexpensive. But there’s a big [...]

[vc_row type="in_container" bg_position="left top" bg_repeat="no-repeat" bg_color="#e3edf2" scene_position="center" text_color="dark" text_align="left" top_padding="25" bottom_padding="25"][vc_column width="2/3" animation="none" column_padding="padding-3-percent" column_padding_position="left" background_color_opacity="1"][vc_column_text]Marketing isn’t rocket science. But it’s not a walk in the park either. Target audiences can be hard to find. Messaging can be challenging to get right. Choosing the right channels and tactics can be [...]

The annual MarketingProfs B2B Conference has been happening for a whole bunch of years (the exact number, I’m not sure). This year, it was different in two distinct ways. 1) It was virtual, and 2) I got to be there. Here’s a synopsis of what I saw and what I learned. [...]

We’ve been working in the B2B space for many years and this year we’re seeing companies across the board embracing online and digital marketing in ways they haven’t before. This is good news. And we’re excited that instead of hiding during a pandemic, businesses continue to talk to customers and [...]

Want to write B2B marketing copy that gets results? Compelling copy that grabs people’s attention, builds your brand, resonates with your audience, and generates sales? If so, you’ll find lots of ideas, tips, and advice in some of our previous posts (click here for more). However this time, we’re looking [...]

Want to write B2B copy that resonates with your audience? Copy that builds your brand, drives sales, and helps cement long-term customer relationships? Keep the following tips in mind. Get to know your audience. Before you put finger to keyboard, you need to be clear on exactly who it is [...]

Want to make your B2B marketing more effective? First thing’s first: get to know your audience. Because to find, connect with, and motivate a potential customer—whether it’s a B2B or B2C customer—you need to understand what makes him or her tick. So what then are the main characteristics of a [...]

The numbers are staggering. 79% of all sales leads never convert to sales. In business, not having your marketing and sales teams aligned is an expensive misstep. According to HubSpot, that amounts to $1 trillion a year in wasted marketing efforts and decreased sales productivity. How does landing 38% more [...]

As consumers who make purchases online, we’ve come to expect certain experiences from the stores and service providers we engage with. Those experiences include messages that welcome us to their world after we sign up for a newsletter or make a purchase; wish us a happy birthday with a special [...]