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Hey manufacturers—you need a strong brand too!
So, you signed up for that tradeshow and you’re ready to make a big splash. Awesome. When you get there, take a walk around the floor and look at all the different ways companies are representing themselves through branding. Don’t just look at logos. Notice their brand colors, the images [...]
Marketing Research: Strategies B2B marketers are using today
Curious about how marketing has changed in the eyes of B2B marketers, we commissioned a study with the research pros at Audience Audit at the end of 2022. We set out to understand the perceptions, beliefs, challenges, feelings, and priorities of B2B marketers and salespeople, and test a few theories [...]
What is intelligent creative and why should you care?
A brand trying to catch the attention of its target audience in a jam-packed marketplace must differentiate itself through innovative marketing. Not in terms of channels and tactics. Everyone has access to those. But in terms of messaging and design (aka creative). In today’s world, it’s the only true differentiator. [...]
Tearing off the Roof
For 22 years, d.trio has been a smart, nimble, and forward-thinking agency. Over those years, we have reinvented our brand several times as we shifted our business focus to embrace new channels, technologies, information, and strategies. Running a small business is much like owning a home—you do the maintenance to [...]
7 Tips for Reaching Your Niche Audience
Do you make a product for a very specific purpose? Do you offer a service that solves a very specific problem? Congratulations! That should make your marketing a lot easier, and your success is almost guaranteed! Wait. What? You’ve still got a bunch of competitors? Your product or service is [...]
A digital transformation roadmap for B2B marketers
B2B buyers are just like everyone else—they put their pants on one leg at a time and they expect top-notch digital experiences from the companies they buy those pants from. You know who else they expect those experiences from? You. The vendor who wants to sell them something. Why then, [...]
Tips for finding effective B2B prospecting email lists
Your B2B salespeople have been utilizing the benefits of email since the beginning of time (well, since the beginning of emails). And for good reason. They use it to craft personalized messages for people who may not even know your company exists. And it’s relatively inexpensive. But there’s a big [...]
In-House or Out-Source? A Guide for Tackling Your Marketing To-Do List.
Marketing isn’t rocket science. But it’s not a walk in the park either. Target audiences can be hard to find. Messaging can be challenging to get right. Choosing the right channels and tactics can be tricky. Design (well, good design) is an art—literally. Data collection is a science. Analyzing that [...]
5 lessons learned from 2020
Every year at this time d.trio takes stock of the passing year and looks forward to the next year. There’s always change – with clients, industries, marketing and business strategies, channels, and tactics. We think ahead about how the coming year will affect us and our clients’ businesses, to help [...]
Highlights from the 2020 MarketingProfs Conference
The annual MarketingProfs B2B Conference has been happening for a whole bunch of years (the exact number, I’m not sure). This year, it was different in two distinct ways. 1) It was virtual, and 2) I got to be there. Here’s a synopsis of what I saw and what I learned. [...]
