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How six “failures” created business success
Over the course of running a business for 23 years, a funny thing happens. One day you look back in time and there’s clarity. Clarity about successes but also about what some might call failures. Much has been written about “failing fast” in business. I agree you need to [...]
Business transition communications: Tips for weathering the storm
Like it not, your business is probably in some sort of transition. Or it will be very soon. In today’s landscape, that’s just how it is. And everyone in the company is looking at you—the marketing department—to not only manage the communication efforts but cheerlead the way through the storm. [...]
A low-risk way to quickly grow your marketing team
The number and variety of tasks you and your team of marketers are responsible for in any given day is mind numbing. There’s a reason the marketing department is called the junk drawer of an organization. But when you ask for help, your boss says “maybe next year”. So maybe [...]
Say this, not that
9 examples of using data insights to connect with customers In our recent research paper we used data from the Resonate Ignite Platform to pull a Personal Values Report on people who do their banking in different places. The goal of that paper was to help bank marketers learn [...]
Fruits of a long, successful, ongoing relationship
Long before they were acquired by the YMCA and changed their name to the Y Adventure Lab, Cycle Health relied on our team to create materials promoting fun, healthy outdoor activities. Over the years, these kid-focused events have evolved but the goal remains the same—to create new and original outdoor [...]
5 things I learned from changing my company’s name
We recently changed our name from d.trio marketing group to cat&tonic. As you can imagine, it’s a major ordeal. This is our story of going through the process and the lessons I learned along the way. Perhaps they’ll help those of you who might be considering a big change. Our [...]
Empathy for the invested: creative and emotion
Something very exciting is happening at d.trio. Possibly one of the most interesting things that can happen to a designer or creative director inside their own creative or marketing agency. I can’t tell you what it is yet, and that’s hard for me. One of my myriad quirks is that [...]
Staying creative and digital sustainability
With the goals of adding amusement to our workdays and avoiding the bummer of current events, we started kicking off our weekly staff meetings by sharing marketing...
What is intelligent creative and why should you care?
The exponential speed of the adoption of digital marketing, coupled with changes over the past two years in the way everything is bought and sold, is forcing marketers to focus more heavily on differentiation. For a brand to stand out in a noisy and competitive marketplace, thoughtful innovation is [...]
