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The feel is in the detail
When brand strategists and designers talk about brand, you’ll often hear the phrase “look and feel.” At first glance, it’s easy to assume that “look” is just about visuals—logos, colors, fonts. But the “feel” part? That’s where the magic happens. And spoiler alert: visual details are a huge part of [...]
Building brand trust in uncertain times: Lessons from Target, Tesla, and the power of staying true to your values
The imperative of brand trust in uncertain times Chaos and uncertainty aren’t just buzzwords—they’re the daily reality for businesses navigating an increasingly volatile landscape. From political upheaval to economic whiplash, consumers are watching closely to see which brands stay true to their values and which ones buckle under pressure. [...]
Beyond demographics: Using data & insights to attract the right audience
We all know that data plays an important role in creating success in marketing, right? We can measure and understand the value of what we’re doing. But one thing that has become apparent recently is the unsung value of using first-party data in marketing. First-party data, when used for research [...]
