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The Power of Naming: Why a Framework Matters for Your Brand
In a noisy, competitive marketplace, every brand is looking for ways to stand out—and a strong naming framework can give you that edge. Whether you’re launching new products, services, or internal processes, it’s easy to get carried away with naming everything individually. But without a solid framework, this can create [...]
Solar has reached a tipping point
Here in Minnesota, obscured by a mix of industry changes and hard-to-kill misinformation, is a thriving solar industry—a community—working to amplify the truth. Solar is a great source of clean energy and, with proper battery storage and end-of-life solar panel recycling, it’s getting better every year. Consumer roof-top solar [...]
Where Business Meets Creativity: The Launch of Swagline
At cat&tonic, we’ve always believed that creativity is the lifeblood of business. It’s not just about problem-solving or slick campaigns—it’s about identity, innovation, and connecting in ways that matter. Driven by this belief, and a desire to shake things up, we created a unique and sassy collection of merchandise [...]
Musings from Sag Harbor: How we found inspiration by helping others
As a marketing agency, sometimes we are asked to do things that don’t directly impact our bottom line. We consider all these requests carefully because we know there’s a need in the world for compassion and helping others. Several years ago, when a client reached out with an “opportunity”, [...]
A brand positioning lesson: Why it matters to listen to your employees
When we asked employees at Slick Tech Manufacturing* to tell us how they thought their customers would describe them, “clueless, incompetent, and mistrusted” were not the words we were expecting to hear. One salesperson even told us he had proudly worked there for many years, but now was embarrassed [...]
