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Hey manufacturers—you need a strong brand too!
So, you signed up for that tradeshow and you’re ready to make a big splash. Awesome. When you get there, take a walk around the floor and look at all the different ways companies are representing themselves through branding. Don’t just look at logos. Notice their brand colors, the images [...]
AI Image Generation: Perspectives from 2 agency creatives
We’re all in on generative AI. It’s the secret ingredient in our creative process and it adds huge value to our team by helping us generate copy and ideas within certain defined practices. But the image thing? Whoa there, robot face. That’s a sacred place you’re treading on. Maybe [...]
RE+ 2023: A newbie’s perspective
Wow, what a trip! Both literally and figuratively. RE+ 2023 was the year’s biggest Renewable Energy tradeshow with its 1100+ exhibitors and 40K+ attendees. Why would cat&tonic, a small creative, branding, and marketing agency in Minneapolis schlep all the way to the desert to attend a tradeshow for an industry [...]
An appeal to Renewable Energy marketing professionals
Storytelling plays a big role in marketing. And we spend a lot of time doing it on behalf of our clients. Today, as we move toward more purpose-driven marketing with aspirations to serve the renewable energy industry, the story is about us. And it begins with me. It was a [...]
Marketing Research: Strategies B2B marketers are using today
Curious about how marketing has changed in the eyes of B2B marketers, we commissioned a study with the research pros at Audience Audit at the end of 2022. We set out to understand the perceptions, beliefs, challenges, feelings, and priorities of B2B marketers and salespeople, and test a few theories [...]
What is intelligent creative and why should you care?
A brand trying to catch the attention of its target audience in a jam-packed marketplace must differentiate itself through innovative marketing. Not in terms of channels and tactics. Everyone has access to those. But in terms of messaging and design (aka creative). In today’s world, it’s the only true differentiator. [...]
Nonprofits: Here’s how to get the most from your marketing
Nonprofit marketers are constantly challenged by the less-than-adequate budgets they’re typically given to work with. Some argue that cause-focused companies would do better if they spent more on marketing.1 I fully agree but arguing that point is for another day. For now, let’s focus on how you as a NP [...]
