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Marketing isn’t the problem. Identity is.
Why capable organizations stall—and why marketing takes the blame. If marketing feels harder than it should, it’s rarely because the team lacks skill, effort, or experience. Most organizations we work with have already invested heavily—internal teams, external partners, new tools, new strategies. Work is happening. Decisions are being made. [...]
The Stillpoint: A cat&tonic Reflection
Closing 2025 & Opening 2026 “At the still point of the turning world, there the dance is.” - T.S. Eliot This year didn’t explode with a single breakthrough or perfect crescendo. It simmered, stretched, tested, and slowly sharpened us. It left us stronger, braver, more awake to [...]
AI, edge cases, and the ethics of creativity
(Or: What happens when the muse has a motherboard.) The buzz and the backlash AI has officially entered the chat, and the pitch deck, and the creative brief, and, let’s be honest, the panic dreams of half the creative industry. Depending on who you ask, it’s either the [...]
