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What we know today about the SEO of tomorrow
With the cat&tonic team of humans building the set and directing the show, our trusty robot stagehand—ChatGPT—is helping us create a wildly informational, up-to-the-minute blog series about its favorite topic: AI. This is the first one. Only people with a crystal ball know how AI-powered search is going to [...]
Internal Voices: The Key To Mastering Your Real Brand Story
The stories you tell about your organization can either guide you like a beacon or mislead you like a mirage. And right now, amidst one of the most significant global upheavals of our time—with the pandemic, geopolitical shifts, and societal reckonings—the fabric of some brand stories is wearing thin. If [...]
The power of CTV/OTT in small- and mid-sized business marketing
CTV and OTT aren’t just buzzy acronyms in the crazy world of digital marketing—they’re powerful tools that many small- to mid-sized businesses are using to connect with their audiences. As an agency that champions the growth of companies in niche markets, we've seen how CTV (Conneted TV) and OTT [...]
An appeal to Renewable Energy marketing professionals
Storytelling plays a big role in marketing. And we spend a lot of time doing it on behalf of our clients. Today, as we move toward more purpose-driven marketing with aspirations to serve the renewable energy industry, the story is about us. And it begins with me. It was a [...]
Marketing Research: Strategies B2B marketers are using today
Curious about how marketing has changed in the eyes of B2B marketers, we commissioned a study with the research pros at Audience Audit at the end of 2022. We set out to understand the perceptions, beliefs, challenges, feelings, and priorities of B2B marketers and salespeople, and test a few theories [...]
What is intelligent creative and why should you care?
A brand trying to catch the attention of its target audience in a jam-packed marketplace must differentiate itself through innovative marketing. Not in terms of channels and tactics. Everyone has access to those. But in terms of messaging and design (aka creative). In today’s world, it’s the only true differentiator. [...]
Nonprofits: Here’s how to get the most from your marketing
Nonprofit marketers are constantly challenged by the less-than-adequate budgets they’re typically given to work with. Some argue that cause-focused companies would do better if they spent more on marketing.1 I fully agree but arguing that point is for another day. For now, let’s focus on how you as a NP [...]
