Marketing for Engineers: The 5 simple machines

As a marketer (eek) and a designer (even worse) who often works with engineers, I routinely discover a couple of things I believe to be true for that particular group of people. 1. They are pretty sure they are smarter than me, and 2. They believe that just because a [...]

By |January 5, 2022|Categories: General|

Songs about marketing (and marketing songs)

Given the success of our blog post about songs that feature the word “18” (no, I’m not going to link to it, just Google “songs about 18”), I thought I would try to generate some interest that’s related to something we actually do. A prolonged internet search turned up a [...]

By |October 29, 2021|Categories: General|

6 Great Marketing Tools for Teams on a Budget

Having trouble getting enterprise software approved? Looking for better solutions for collaboration while working remotely? Here’s a quick look at 6 marketing tools that either have free tiers or that are relatively inexpensive. Some of these you’ll use forever, some you may only need until corporate comes through with that [...]

By |July 14, 2021|Categories: General|

Conference Review – Adobe Experience Makers

Promoted as a “new virtual event where you’ll learn to adapt and rise to today’s business challenges”, the Adobe Experience Makers Live conference was held at the end of July. Feature keynote conversations with people like Dr. Brene Brown and Luvvie Ajayi Jones, the conference overlaid its point of view [...]

By |September 3, 2020|Categories: General|

Side tasks for marketers during covid-19

Let’s face it, we’re all disrupted. You’re reacting faster than you ever have, and you’ve always reacted fast. And in between those absolutely brutal bursts of activity, there are the even more brutal lulls. Probably stuck at home without access to your usual outlets, dealing with intrusive cats and even [...]

By |May 12, 2020|Categories: General|

So many things to make.

I spent some time the other day looking at a website called Brain Pickings. If you have any interest in art, literature, science, or creativity, you should too. After a few minutes there, I made this. It might make sense to you. I think designers will get it. If not, [...]

By |October 27, 2019|Categories: General|
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