cat[&]tonic

Conference Review – Adobe Experience Makers

Promoted as a “new virtual event where you’ll learn to adapt and rise to today’s business challenges”, the Adobe Experience Makers Live conference was held at the end of July. Feature keynote conversations with people like Dr. Brene Brown and Luvvie Ajayi Jones, the conference overlaid its point of view [...]

By |September 3, 2020|Categories: General|

Side tasks for marketers during covid-19

Let’s face it, we’re all disrupted. You’re reacting faster than you ever have, and you’ve always reacted fast. And in between those absolutely brutal bursts of activity, there are the even more brutal lulls. Probably stuck at home without access to your usual outlets, dealing with intrusive cats and even [...]

By |May 12, 2020|Categories: General|

So many things to make.

I spent some time the other day looking at a website called Brain Pickings. If you have any interest in art, literature, science, or creativity, you should too. After a few minutes there, I made this. It might make sense to you. I think designers will get it. If not, [...]

By |October 27, 2019|Categories: General|

Organizational change – managing resistance and promoting success

Whether it’s due to a restructuring, downsizing, rapid growth, new leadership, or market forces, change within an organization can be difficult. People, it seems, are often wired to respond to change as a threat, triggering primal responses similar to that of being chased by a lion. Since running away and [...]

By |April 14, 2019|Categories: General|

Before you begin: branding assessment worksheet

Are you considering a brand refresh or brand assessment for the new year? Whether you plan on engaging a marketing and branding agency or conducting your own review, taking a little time to locate resources and establish your access to key information can save frustration and delays along the way. [...]

By |January 7, 2019|Categories: B2B Marketing, General|

One simple question that can get any business back on track.

Between changes in technology, changes in economic, marketing and business theory, information overload, and this seemingly global simmering anger, the world of work these days can be extremely challenging. Marketing in particular, still often considered by companies as more of an expense than an investment, is plagued by an absolute [...]

By |December 30, 2018|Categories: B2B Marketing, General|

How to lead a truly effective meeting

As someone whose job it is to make things, I’m not crazy about meetings. They me away from my primary responsibility and what I really like to do. This makes it difficult when we live in a world where meetings have overtaken the workday. However,  recently I attended one of [...]

By |December 8, 2018|Categories: B2B Marketing, General|

How to not drown in your content marketing strategy

Content marketing is the biggest thing going in marketing these days. When combined with marketing automation it can be a powerful method to help overwhelmed, over-exposed, information-overloaded people decide they want to buy your product or service. It’s also easy to get lost in KPIs, content types, promotion, distribution, editorial [...]

By |November 26, 2018|Categories: B2B Marketing, General|
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