Author: beths@dtrio.com

Like all good marketers these days, we like to preach about the importance of creating content. Not just content for the sake of it, but ...

As a marketer (eek) and a designer (even worse) who often works with engineers, I routinely discover a couple of things I believe to be true for that particular group of people. 1. They are pretty sure they are smarter than me, and 2. They believe that just because a [...]

Given the success of our blog post about songs that feature the word “18” (no, I’m not going to link to it, just Google “songs about 18”), I thought I would try to generate some interest that’s related to something we actually do. A prolonged internet search turned up a [...]

Having trouble getting enterprise software approved? Looking for better solutions for collaboration while working remotely? Here’s a quick look at 6 marketing tools that either have free tiers or that are relatively inexpensive. Some of these you’ll use forever, some you may only need until corporate comes through with that [...]

Did you just click a link on Google? Were you presented with a long list of agencies and SAAS companies who wanted to define branding for you? If you’ve ended up here we’re guessing that you damn well know what it is, but are unsure where to start or how [...]

Whether it’s your first project working with a creative shop or the seventeenth, some of the questions you might be asked by a designer or creative director may seem a little strange. Most non-creative executives or marketers tend to look at the creative department as one of two things: 1) [...]

I have a personality quirk. Some might call it a flaw, depending on whether it makes their life easier or harder. My brain is never satisfied. It’s never still. If it can’t find a problem to solve, it will make one up. I recognize this makes me feel bad for [...]

Promoted as a “new virtual event where you’ll learn to adapt and rise to today’s business challenges”, the Adobe Experience Makers Live conference was held at the end of July. Feature keynote conversations with people like Dr. Brene Brown and Luvvie Ajayi Jones, the conference overlaid its point of view [...]

Let’s face it, we’re all disrupted. You’re reacting faster than you ever have, and you’ve always reacted fast. And in between those absolutely brutal bursts of activity, there are the even more brutal lulls. Probably stuck at home without access to your usual outlets, dealing with intrusive cats and even [...]

I spent some time the other day looking at a website called Brain Pickings. If you have any interest in art, literature, science, or creativity, you should too. After a few minutes there, I made this. It might make sense to you. I think designers will get it. If not, [...]