6 Great Marketing Tools for Teams on a Budget
Having trouble getting enterprise software approved? Looking for better solutions for collaboration while working remotely? Here’s a quick look at 6 marketing tools that either have free tiers or that are relatively inexpensive. Some of these you’ll use forever, some you may only need until corporate comes through with that [...]
Branding resources roundup – for marketers who are ready to get on with it
Did you just click a link on Google? Were you presented with a long list of agencies and SAAS companies who wanted to define branding for you? If you’ve ended up here we’re guessing that you damn well know what it is, but are unsure where to start or how [...]
Once more with feeling: Why creative agencies ask questions the way they ask
Whether it’s your first project working with a creative shop or the seventeenth, some of the questions you might be asked by a designer or creative director may seem a little strange. Most non-creative executives or marketers tend to look at the creative department as one of two things: 1) [...]
The tangible benefits of having a masochistic Creative Director
I have a personality quirk. Some might call it a flaw, depending on whether it makes their life easier or harder. My brain is never satisfied. It’s never still. If it can’t find a problem to solve, it will make one up. I recognize this makes me feel bad for [...]
Conference Review – Adobe Experience Makers
Promoted as a “new virtual event where you’ll learn to adapt and rise to today’s business challenges”, the Adobe Experience Makers Live conference was held at the end of July. Feature keynote conversations with people like Dr. Brene Brown and Luvvie Ajayi Jones, the conference overlaid its point of view [...]
Side tasks for marketers during covid-19
Let’s face it, we’re all disrupted. You’re reacting faster than you ever have, and you’ve always reacted fast. And in between those absolutely brutal bursts of activity, there are the even more brutal lulls. Probably stuck at home without access to your usual outlets, dealing with intrusive cats and even [...]
So many things to make.
I spent some time the other day looking at a website called Brain Pickings. If you have any interest in art, literature, science, or creativity, you should too. After a few minutes there, I made this. It might make sense to you. I think designers will get it. If not, [...]
Inspiration is for amateurs; the rest of us just show up and get to work
The above quote is by American painter and photographer Chuck Close. I came across it while I was, ironically enough, bashing around the internet looking for inspiration for design related blog topics. I had looked at all my regular sources, Creative Review, and MyFonts, and Getty, and a few others. [...]
Organizational change – managing resistance and promoting success
Whether it’s due to a restructuring, downsizing, rapid growth, new leadership, or market forces, change within an organization can be difficult. People, it seems, are often wired to respond to change as a threat, triggering primal responses similar to that of being chased by a lion. Since running away and [...]
Before you begin: branding assessment worksheet
Are you considering a brand refresh or brand assessment for the new year? Whether you plan on engaging a marketing and branding agency or conducting your own review, taking a little time to locate resources and establish your access to key information can save frustration and delays along the way. [...]