Like all good marketers these days, we like to preach about the importance of creating content. Not just content for the sake of it, but content that’s actually helpful to audiences. (For the record, we know this newsletter isn’t necessarily helpful, but people seem to like it anyway).
To prove we know how to create good content for our FS friends, we are conducting a survey of marketers in the industry to learn about their most pressing issues for 2022. In return for completing the survey, we’re giving participants a report we created with tips on messaging to key audiences in this sector. Not only are we providing something useful to get good info, we’re collecting more data that will serve as the basis for another piece of content. It’s a win-win. If you’re in the industry and interested in taking our survey, go here.
Taking digital to the next level
Speaking of financial services, one of our clients—who has historically done most of their marketing via snail mail—is looking to ramp up their customer acquisition efforts in the digital channel. We’ll be using our slick data platform to get insights into their key audiences to find out what makes them tick. And we’ll put those insights into action with ads and videos for social media and digital display networks. We’re stoked to help them expand their arsenal of digital assets and see them get great results.
Taking our own advice
After getting similar questions and blank looks from multiple engineers about branding and marketing, Beth decided to follow the advice we often give clients: speak to your customers in a language they can understand. So, she went all in, and this blog is the result.
Sam and Lauren visited family in Michigan over the holidays. It was only the second time they’ve been able to visit in the last 2 years because, well, you know. In between online meetings and other work-related duties, they saw some fantastic holiday lights, hung out with Lauren’s family, and donned some very festive Christmas socks.
Sheryl and her husband, Jim, recently took a trip to beautiful Sedona, AZ. They enjoyed amazing scenic views, hiked some trails, visited a state park, and enjoyed relaxing nightly bonfires. The highlight of the trip (and an item that had been on their bucket list) was a visit to the awe-inspiring Grand Canyon.
Megan has been spending time in Palm Desert managing the contracting crew that’s spiffing up her rental property. She says it’s a lot of work and we believe her, but when she pops into a meeting with real palm trees in the background while the rest of us are freezing our buns off in Minnesota, we don’t have much sympathy for her.
During her career crafting creative Beth has conceptualized, designed, developed, strategized and overseen the building of brands, campaigns, and creative platforms for large corporations as well as for dozens of regional and local companies in every sector including financial services, manufacturing, retail, medical, and non-profit. This range of experience with clients of all sizes has honed a specialization in brand management and application of master brand strategy across channels and tactics. With a background in psychology and sociology she brings both a researcher’s behavioral approach and an artist’s instinct to her work.
Beth specializes in designing outstanding, strategic creative that ties into business goals and communicates the client’s message clearly and distinctly in their unique voice.