Is comfort good?
I spent the weekend at an event that took me out of my comfort zones, and it made me think about the role comfort plays in our business and personal lives. During this event, I talked to a woman who wants her business to be at the top of her [...]
The aftermath of recession marketing:
How low can you go? I’m not talking the Limbo here. No – I’m talking about marketing campaigns (digital, direct, email and emerging media) that were created, launched and sent out in 2009, internationally. From what I’ve seen recently the answer is – very. I just spent the week judging [...]
10 Reasons to Embrace Change:
Change is good. It has to be because business is always in flux. So we’re better off embracing it, not fighting it. We exist, here at d.trio, in the agency world where everything changes and time is accelerated like dog years – so we’re happy to look back on 10 [...]
2010 Resolution follow-up #3 – Get out of the one or two channel rut
One-channel marketing is dead. If you are stuck on using only one or two channels, you are missing opportunities in today’s market. Marketing strategies to incorporate and maximize all of the new channels are moving at the speed of light. So it’s time to get educated and get on board. [...]
Top 10 Resolutions for 2010
Have you made your resolutions for 2010 yet? Maybe you're not the type that makes resolutions, or maybe you’re afraid to do anything that looks like a plan coming out of a year where everything changed and plans were scrapped in the Q1, 2009. Whatever your feelings about the year [...]
The Future of Marketing
What is the future of marketing? I was asked to give a speech about this recently. Wow. Why didn’t they just ask what the meaning of life is? That might have been easier to answer. It’s a loaded question – much debated. From one side you have the paperless world [...]