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The aftermath of recession marketing:
How low can you go? I’m not talking the Limbo here. No – I’m talking about marketing campaigns (digital, direct, email and emerging media) that were created, launched and sent out in 2009, internationally. From what I’ve seen recently the answer is – very. I just spent the week judging [...]
2010 Resolution follow up #1 – Stop Hiding
You’re really going to have to make things happen for your company, and for job security this year. The depression may be over but the recession is slow to move. So things are not back to normal (whatever that is or will be) – it’s not as scary as it [...]
How to job-search in a hostile economy
Lately I’ve been asked for advice on what to do to find a job in marketing in a down economy. I too graduated in a recession where too many people were vying for too few jobs. I’m one of the lucky ones – eventually I found what I love to [...]
