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Social Media: Brands Celebrate Newsworthy Events
With social media’s ever-growing influence over the past decade, brands have been able to more quickly align themselves to major news events or human accomplishments than possible in the past. Using social channels and digital advertising, brands can reach the masses almost immediately after a relevant news story breaks. For [...]
What does your social media activity reveal about you?
We engage our friends, family, acquaintances, colleagues, and random strangers on a daily basis. With the merger of social media into our day-to-day lives, marketers now have vast amounts of data to determine the influence of individuals. What does all that interaction say about you? Klout measures all your activity [...]
Pinterest: 6 Do’s and Don’ts for Marketers
by Jordan Bainer, Senior Account Executive at d.trio All the internet is abuzz with marketing bloggers, social media experts, and data research firms extolling Pinterest for it’s ability to draw in users to visual stimuli and then drive them elsewhere to find more information and take action. It’s still considered [...]
5 Reasons You Need a Public Profile on Facebook
Be honest. We all have two lives these days online – one personal and one professional. If you have a single personal profile, your public image is incredibly vulnerable to intrusion through changing privacy parameters to your old college friends tagging you in photos. By creating a wall between your two worlds, you can have as much fun as you want on your personal page while creating a professional image on your public profile page consistent with your brand.
The Effect of Google’s Experiments on SEO and Search Engine Results
Google is always testing and experimenting with new and creative ways to display the best possible result for your Internet search. This experimentation has made it more challenging for SEOs to stay on top of Google's frequent changes to their top secret search engine ranking algorithm.
HOW TO: Cure Social Media Burnout
Everywhere I turn, there's a new social network, another social media utility and another account to set up. Obviously, it's impossible to be an active member of every site that comes around, but it sure doesn't stop people (including yours truly) from giving it a “college try.” Before long, I found myself suffering from social media burnout. Been there? Well, there are some steps you can take to prevent yourself from falling in the same trap or cure yourself of social media burnout if you’re already there.
Top 10 Reasons to NOT Ban Social Media in the Workplace
Many employers have decided to ban the use of social media in the workplace. Their reasons for the bans vary from employer to employer, but there are several common – yet often unjustified – fears.
Is comfort good?
I spent the weekend at an event that took me out of my comfort zones, and it made me think about the role comfort plays in our business and personal lives. During this event, I talked to a woman who wants her business to be at the top of her [...]
Are you engaged in social marketing?
In previous blogs I’ve talked about customer engagement. It’s a crucial part of new marketing and particularly social marketing. There are different ways of accomplishing engagement but it has to be interesting, sincere and fun. Engage people Whether you market to consumers or other businesses, you are still dealing with [...]
2010 resolution follow-up #4 – Is it time to tweak your brand?
Are you responsible for your company’s brand? When you look at it, do you see it – I mean really see it? Most of us see what we want to see or expect to see. If you’ve been living with the same branding for a while, yet your company has [...]
