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Real time marketing makes for a pleasant surprise.
Patrick Bettenburg is currently working with d.trio as an Account Executive. A radio commercial I heard recently is a great example of how marketing in the moment, done well, can be very memorable. I had just read the ADWEEK article Real-Time Rules that highlights several national successes of this marketing [...]
We’re Designed to Crave the Unexpected
Patrick Bettenburg is currently working with d.trio as an Account Executive. This month our word is Surprise and with Halloween around the corner, tricks, treats, and surprises are top of mind. A recent blog reminded me of the value that the element of surprise is as a marketing strategy. Titled [...]
Management Perspective
Recently I watched a short creative morning talk by Seth Godin. Speaking about his marketing career, he said he wasn’t a strategic marketer until well into his career, maybe 10 years – it changed his world and the experience of his customers. It’s an interesting take on what’s considered a [...]
The History of…everything (infographic)
Today's marketing universe has been built block by block throughout time. Here's a look at some of the major technology advances, milestones, and key brand moments that got us where we are today.
Marketers and cyber security
If you’ve worked in marketing, especially direct response marketing, for any length of time you are already well aquainted with the need to protect customer data. From locking data tapes in a safe to requiring a badge swipe to enter a secure section of the print room to recommending a [...]
d.trio featured work: Japs-Olson Company
Tasked with creating new sales material for Japs Olson printing company, d.trio jumped at the opportunity. We wanted to create something that balanced the strength and history of the company that also showcased their leading edge technology. We started with a campaign theme, “Print. Mail. Innovate.” We added a rich [...]
Following the Crowd to Innovation?
“The world is moving so fast these days that the man who says it can't be done is generally interrupted by someone doing it.” — Elbert Hubbard Given the current pace of innovation, this statement certainly rings true. The amazing thing is that it’s from the late 18th century! Clearly [...]
Invent some marketing, and boost your brand.
Differentiating a brand is not for the weak of heart. Even established brands can find themselves struggling to create a blip on the sales meter. Too often, the competition is saying the same things you are, or somebody else is first, or says it louder, or – you get the [...]
Brand Reinvention
Reinventing a brand is a delicate science. It requires careful consideration of current brand perceptions along brand aspirations for the future. The most successful rebrands are rooted in truth (e.g., “are audiences perceptions in step with how we are positioning ourselves?”) In order to get to that truth, you must [...]
Management Perspective: Choosing A Dance Partner
One seemingly complex issue often facing marketers is how to go about picking the right agency with which to work. True to my obsessive drive to simplify, I’ve attempted to break the process down to something easy – ergo, the “Three C’s.” Cost, Capability and Chemistry are my “Three C’s”. [...]
