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Tag: Fred Driver

About Us – It’s Not All About You

Many companies desperately need “a cleanup on aisle 13” – and that aisle is the “About Us” section on their website.  It seems the majority of these sections I read are vague, confusing, trite, jargon-filled diatribes that do little to inform the audience, establish credibility or spark interest in moving [...]

By |March 2, 2014|Categories: General|Tags: , , , |

Management Perspective: Choosing A Dance Partner

One seemingly complex issue often facing marketers is how to go about picking the right agency with which to work.  True to my obsessive drive to simplify, I’ve attempted to break the process down to something easy – ergo, the “Three C’s.” Cost, Capability and Chemistry are my “Three C’s”.  [...]

By |July 22, 2013|Categories: Newsletter|Tags: , , , |
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