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Ideas to Ponder – December 2024 Edition
Interesting and inspirational content worth sharing. AI blunder Apple might be good at naming, but they’re still getting their sh*t together on AI. While they do that, we might as well enjoy the way-off-base assumptions it makes with its notification summaries. This example is an extreme case [...]
Around the Agency – December 2024 Edition
An inside look at our latest explorations and undertakings. CAPtivating audiences Our not-so-secret weapon to helping clients understand their audiences is a combo of two things: 1) our premium subscription to GWI that gives us deep insights into people’s behaviors and 2) our ability to turn those insights into [...]
Ideas to Ponder – November 2024 Edition
Interesting and inspirational content worth sharing. This article from Mark Schaefer got us thinking. He talks about the “Parasite Economy” in which big companies like Google, Facebook, and Spotify don’t create anything, but make gobs of money from people who do. And then he discusses why this can be [...]
Around the Agency – November 2024 Edition
An inside look at our latest explorations and undertakings. A few of us recently found ourselves at the Sag Harbor Music Festival in New York, cheering on the rock band The Resilient. Were we trying to relive our youth? Not entirely (but maybe a little). Our client, The Reborn [...]
Ideas to Ponder – October 2024 Edition
Interesting and inspirational content worth sharing. We know a lot about client/agency relationships. Jared Belsky has a lot to say about them too. He even wrote a book about it that we haven’t read yet, so we can’t comment on. But we can tell you that in his latest [...]
Around the Agency – October 2024 Edition
An inside look at our latest explorations and undertakings. We are infinitely proud of our longstanding partnership with the YMCA of the North. And so we’re thrilled to be helping them expand their Unlock It! program—a free self-guided scavenger hunt experience. Partially funded by a new state grant, the [...]
Ideas to Ponder – September 2024 Edition
Interesting and inspirational content worth sharing. Let’s talk logos. When concepting ideas, today’s designers don’t need a creative brief to tell them to keep things “screen-friendly”. But like all trends, somebody somewhere is working hard to buck this one. According to Logo Lounge’s 2024 Logo Trend Report, “Bell [...]
Around the Agency – September 2024 Edition
An inside look at our latest explorations and undertakings. Last month we celebrated Minnesota Solar Energy Industry’s 15th anniversary with our new friends at a St. Paul Saints game. It was so much fun meeting the MnSEIA staff and many of our fellow members for the first time. These [...]
Ideas to Ponder – August 2024 Edition
Interesting and inspirational content worth sharing. In this interesting HBR article, the authors discuss brand building and the importance of the customer promise. They include some great examples and back up their claims with research data. It’s a must-read for anyone who’s thinking about their brand positioning. [...]
Around the Agency – August 2024 Edition
An inside look at our latest explorations and undertakings. The venerable Brené Brown reminds us “we can have courage, or we can have comfort, but we cannot have both”. We recently took those words to heart. With no experience or direct contacts in the industry (but with loads of [...]
