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Ideas to Ponder – April 2025 Edition
What happens when people lose faith in your brand? According to this article and Northwestern University, almost 40% of Americans will never again use...
Around the Agency – April 2025 Edition
An inside look at our latest explorations and undertakings. Actual hand craft We’re launching a new campaign for a local bank that wants to showcase the personalized nature of its business banking—crafted for the local small business community. The concept uses a “handcrafted” theme, brought to life with [...]
Ideas to Ponder – March 2025 Edition
Interesting and inspirational content worth sharing. Creative thinking is so 2025 This Forbes writer gets it: Creative thinking in business is hella important. This blog offers some useful tips for getting the juices flowing. Since we’re a visual bunch, we are particularly into “Mind Mapping”, which is a [...]
Around the Agency – March 2025 Edition
An inside look at our latest explorations and undertakings. Training the trainer Did you know you can train your AI tool to speak in your voice? If you run a small business or you’re working on growing your personal brand, you probably spend a lot of time creating [...]
Ideas to Ponder – February 2025 Edition
Interesting and inspirational content worth sharing. Just Be Audacious If you’re worried about how AI will affect you and your marketing, have no fear. Mark Schaefer, as always, offers some insights that will make you feel better. Our favorite: “Human audacity wins.” DIY Magazine Cover [...]
Around the Agency – February 2025 Edition
An inside look at our latest explorations and undertakings. Bright Ideas We just launched a pay-per-click campaign for our first-ever solar client. If you live in our neck of the woods and you’re considering adding solar to your home, they’ll do a free estimate for you. If [...]
Ideas to Ponder – December 2024 Edition
Interesting and inspirational content worth sharing. AI blunder Apple might be good at naming, but they’re still getting their sh*t together on AI. While they do that, we might as well enjoy the way-off-base assumptions it makes with its notification summaries. This example is an extreme case [...]
Around the Agency – December 2024 Edition
An inside look at our latest explorations and undertakings. CAPtivating audiences Our not-so-secret weapon to helping clients understand their audiences is a combo of two things: 1) our premium subscription to GWI that gives us deep insights into people’s behaviors and 2) our ability to turn those insights into [...]
Ideas to Ponder – November 2024 Edition
Interesting and inspirational content worth sharing. This article from Mark Schaefer got us thinking. He talks about the “Parasite Economy” in which big companies like Google, Facebook, and Spotify don’t create anything, but make gobs of money from people who do. And then he discusses why this can be [...]
Around the Agency – November 2024 Edition
An inside look at our latest explorations and undertakings. A few of us recently found ourselves at the Sag Harbor Music Festival in New York, cheering on the rock band The Resilient. Were we trying to relive our youth? Not entirely (but maybe a little). Our client, The Reborn [...]
