Category: Newsletter

Ideas to Ponder – July Edition

Interesting and inspirational content worth sharing. Does your logo have a nickname? Maybe it should. We’re all familiar with the Nike “swoosh”, but you might be surprised to learn the logo nicknaming practice started in 1932 by a Canadian jet maker. If you’re into history and design, you’ll [...]

By |July 17, 2024|Categories: Ideas to Ponder, Newsletter|

Around the Agency – July Edition

An inside look at our latest explorations and undertakings. We just launched something we’re calling our Spiky POV (thanks to Wes Kao for the idea). If you’ve seen our homepage or LinkedIn feed lately, you already know what it is. If you haven’t, you can read about it here. [...]

By |July 11, 2024|Categories: Around the Agency, Newsletter|

Keeping stakeholders in the know

A client (with which we have an NDA) formally announced a merger that makes them the global leader in their category. They brought us onboard to create the necessary communications for their new organization, thanks to similar work we did for the SunTrust/BB&T (now Truist) merger. Their top priority was [...]

By |December 6, 2022|Categories: Newsletter, Our work|

DM wars, an easy $10, and new digs

Battle of the DM package Earlier this year, we created a direct mail challenger package for Applied Data Finance in an attempt to boost their response rates. In the first two test waves, our package showed the control package who’s boss. With the third and final round of testing [...]

By |December 6, 2022|Categories: Newsletter|

Moving, communicating, and winning

In with the new, out with the old It’s been almost a month since we changed our name. We planned and prepped for what seemed like forever and now we’re enjoying the fruits of our labors. We’ve gotten tons of positive feedback and encouragement from our collective networks on the [...]

By |September 27, 2022|Categories: Newsletter|

A labor of love

This is where we usually feature the work we do for clients and give you some background into the project. Since you already know us and we gave you the high-level details before, we’ll save the chitchat and let you roam around our new website at your leisure. Did we [...]

By |September 7, 2022|Categories: Newsletter|

Letting the cat out of the bag

d.trio is now cat&tonic We’ve been lobbing subtleties, innuendos, and teasers into the digosphere for the past few months about big changes coming and we’re finally ready to tell the world—we changed our name! d.trio is now cat&tonic. We’re still the same scrappy hard-working group of marketers who strive [...]

By |September 7, 2022|Categories: Newsletter|

Tearing off the Roof

For 22 years, d.trio has been a smart, nimble, and forward-thinking agency. Over those years, we have reinvented our brand several times as we shifted our business focus to embrace new channels, technologies, information, and strategies. Running a small business is much like owning a home—you do the maintenance to [...]

By |August 31, 2022|Categories: B2B Marketing, General, Newsletter|
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