Category: General

I’ve been thinking a lot lately about my career, which I’m guessing is a common affliction of people in their 40s.  I spent the first years of my career as a production artist. So naturally, the first question that jumped into my head about most projects was “what are we [...]

Like all good marketers these days, we like to preach about the importance of creating content. Not just content for the sake of it, but ...

The Professional Liability Underwriting Society (PLUS) is a highly recognized organization that provides education and networking opportunities to professional liability underwriters. PLUS wanted to grow their membership base and recently decided to make membership free. To promote the new “PLUS is More” campaign, they came to us for creative assets. [...]

Queries & Theories - Series 2 : Volume 2. Our big, beautiful planet offers a never-ending array of breathtaking places to experience. Some created by mother nature. Others created by human nature. And each has its own set of unique attributes. Like most Americans, we at d.trio love to travel [...]

As a marketer (eek) and a designer (even worse) who often works with engineers, I routinely discover a couple of things I believe to be true for that particular group of people. 1. They are pretty sure they are smarter than me, and 2. They believe that just because a [...]

Earlier this fall we attended the virtual MarketingProfs B2B conference and as usual, Ann Handley et al were entertaining and informative. Also, as usual, we had a number of “we could teach this” moments and a few “ah-ha” moments. It’s always worthwhile, either way. Here are some highlights. Master your [...]

Queries & Theories - Series 2 : Volume 1. Remember when a ringing phone made you rush to pick up the receiver to find out who was on the other end? If you’re under 20, probably not. But the rest of us do. Sadly, in these modern days of obnoxious [...]

Over the past few years, we have seen some wild shifts in business. Redirected budgets, internal and external teams re-assessed, strategies scrapped and restructured...

When long time boat enthusiasts (and twin brothers) Matt and Mark Asplund saw a need in their Lake Havasu community for better boat flooring solutions, they started their own company and dubbed it Twisted Traction. They asked us to create a bold, exciting brand that reflected their passion for boating [...]

Queries & Theories - Series 1 : Volume 4. Ah, social media, sparkling bastion of friendship or black hole of wasted time. Whatever it means to you, it’s clearly here to stay. Here are a few of our favorites, and why we love them. I like LinkedIn for connecting with [...]