By Published On: November 30, 2021

When long time boat enthusiasts (and twin brothers) Matt and Mark Asplund saw a need in their Lake Havasu community for better boat flooring solutions, they started their own company and dubbed it Twisted Traction.

They asked us to create a bold, exciting brand that reflected their passion for boating and ethical values and develop the assets they needed to launch their new business. The result was a dynamically aesthetic brand with accompanying messaging that echoed their personal connection to boating, plus a microsite to get them up and running, full speed ahead.

About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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