By Published On: January 25, 2022

The Professional Liability Underwriting Society (PLUS) is a highly recognized organization that provides education and networking opportunities to professional liability underwriters. PLUS wanted to grow their membership base and recently decided to make membership free. To promote the new “PLUS is More” campaign, they came to us for creative assets. After developing the overall look and feel, we made a video, web banners, a trade journal ad and email assets.

When asked how the campaign performed, our client said “The PLUS is More sizzle video and social execution of the marketing campaign was an extremely effective way to launch and communicate PLUS’ new membership model. The creative execution was spot on, and we’ll continue to work with d.trio to help illustrate the PLUS brand.”

About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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