![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
Devine Intervention
Last month we told you about Megan’s new video series, Devine Intervention, where she addresses a variety of marketing topics in quick, easy, digestible tidbits. If you missed them on LinkedIn, check ‘em out here.
Swimming in content
To say we like to learn new things is an understatement—we’re constantly in search of new insights and...
A digital transformation roadmap for B2B marketers
B2B buyers are just like everyone else—they put their pants on one leg at a time and they expect top-notch digital experiences from the companies they buy those pants from. You know who else they expect those experiences from? You. The vendor who wants to sell them something. Why then, [...]
What’s your favorite thing about working in marketing?
Queries & Theories - Series 2 : Volume 3. Everyone has their reasons for doing what they do to make a buck. So we asked our team to tell us “why marketing?”. Everyone came back with a respectable answer, but nobody had the guts to reveal the real reason—which is [...]
A full-scale overhaul
It started innocently enough. On a late summer day in 2021, the email read something like this: “We need a proposal for a website redesign for a company we recently acquired and we’re looking for a quick turnaround”. No big surprise in our line of work. Clients need things fast. [...]
Staying educated and passing it on
Back to school in April? For Beth, the answer is yes! Because of her continued involvement in d.trio’s and...
Gen Z and Financial Services: 7 Actionable Marketing Insights
Most marketers have a good understanding of the Millennial mindset and have fine-tuned their strategies to reach this widely talked about generational segment. But now, the primary target has changed. It’s time to put some serious focus on Gen Z. This is particularly true for financial institutions who need to [...]
Interesting marketing approach. Questionable execution.
Our team regularly discusses marketing and advertising we’ve seen out in the wild that works or doesn’t work (and why). Recently someone brought in a letter they received around Valentine’s Day with what most of us initially thought was an interesting approach. The letter (with pink hearts on it) from [...]
Promoting services that promote independence
Southeastern Minnesota Center for Independent Living (SEMCIL) provides a wide range of services to the communities they serve. This nonprofit is dedicated to creating and sustaining independence for all persons with disabilities. When they received a grant from the MN Department of Health to be a COVID community coordinator, they [...]
Branding and intelligent creative
Top-Secret Branding Work One of our favorite nonprofits recently changed their name and became an extension of a larger organization. We can’t tell you who that organization is yet, but let’s just say you’ve definitely heard of them. They are doing wonderful things to promote physical and mental wellness through [...]
