Author: Sheryl Doyle

As June Pride month hits mid-point, rainbow designs are everywhere as brands attempt to demonstrate their support for the LGBTQIA+ community. The rainbow designs are seen on company logos, social media pages, advertising, apparel, food packaging, promotional items, make-up palettes and everything in between. Anyone who works in a creative [...]

Most marketers have a good understanding of the Millennial mindset and have fine-tuned their strategies to reach this widely talked about generational segment. But now, the primary target has changed. It’s time to put some serious focus on Gen Z. This is particularly true for financial institutions who need to [...]

Social change is pushing financial services in new directions. Social consciousness reached a new level during the pandemic. Consumers want to support businesses that share their values and understand who they are.  Many consumers now look at a company’s marketing messages, political views, and social views when deciding where to [...]

E-procurement systems have historically been utilized in large and mid-sized organizations to create efficiencies and generate cost savings for the purchase of commodities and hard goods. Now, these systems are increasingly being used to source creative marketing services as well, which can present challenges for both clients and agencies. While [...]

If you’re not partnering with the postal service already on your direct mail initiatives, you should be. The USPS is offering marketers promotions and incentives to help increase customer engagement and drive higher response rates with their mail pieces. Informed Delivery One of the easiest ways for businesses to take [...]

Managing your brand just got a little harder. Consumer mindsets are undergoing some significant changes and companies need to acknowledge and respond or get left behind by the competition. The Covid-19 pandemic has fueled or accelerated new trends, but they are likely here to stay. As a marketing agency that [...]

The use of QR codes is back – in a big way. If you’re not currently using them in your marketing campaigns, you might be missing opportunities. They offer flexibility, creativity, and more importantly, may increase response rates. QR (Quick Response) codes have been around for years. They were developed [...]

“Your vibe attracts your tribe”. This was a quote on the inside of a Dove chocolate wrapper (thanks Libby from California). This statement resonated with me on a personal level and I wondered how that same sentiment applies to clients and work in general.  Since we have a fantastic group [...]

I recently went on a wonderful vacation to Europe – The Czech Republic, Austria, and Germany – and while I wasn’t trying to pay attention to anything marketing or business related, my brain subconsciously took some notes. So, here are a few of the things that I noticed. Signage  As [...]