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Increasing Need for Student Lending Creates Opportunities
Nearly 21 million Americans attend college each year. For students and families contemplating how much they’ll have to pay for a college education, it can feel like they’re chasing an impossible dream. College costs have risen much faster than average inflation for decades. According to Gordon Wadsworth, author of The [...]
Agency News: Visit with the Students at U of M, CLAgency
Scott Meyer, Chief Advancement Officer at the U of M College of Liberal Arts, recently started a new endeavor at the CLA where he’s enlisted current Liberal Arts students to be a part of his internal student agency. His mission is to change the way people talk about Liberal Arts [...]
Management Perspective – Liberal Arts
The age-old debate is raging louder than ever. Should higher education graduates come out of school with a prescribed set of skills (technical or business specific) or a broad based education such as a liberal arts degree? This is a tough call because education is expensive and nobody wants to [...]
I hate marketing. And that makes me a better marketer.
I’ve been a graphic designer, art director, and copywriter for a good twenty years and each year my hatred for marketing seems to grow. Okay, to be completely truthful, I don’t hate ALL of it—just most of it. Bad marketing makes me angry. It’s obnoxious, annoying, offensive, boring, and downright [...]
Travel UX
I just returned from some business travel and once again was struck by the lack of “User Experience” that is applied within the airline industry. Boarding process. This is just barely managed chaos (except for Southwest Airlines, which may have it figured out). Just a jammed-up cattle call and a [...]
Working From Home – Surprising Facts and Helpful Tips
Here at d.trio, we are fortunate to have the ability to work remotely when necessary. We have an excellent array of technology tools that allow us to service our clients without skipping a beat. In fact, many of our clients work from home part-time or full-time. The marketing services industry [...]
Why I want an Apple Watch.
Like most of my life, it really comes down to one thing. Marketing. Not just the marketing I’ve seen for the Apple Watch itself. All of which makes it look like the cleanest, slickest, biggest (have you noticed how HUGE they make it look. Targeting the folks with bad eyesight [...]
Marketers could learn something from Hipsters
I admire hipsters. A friend recently called me one because of my bike-riding tendencies and occasional thrift-store shopping habit. But in all truth, I’m a little too old to be a “real” hipster. But I admire them because they reject mainstream culture. I have nothing against mainstream culture, but sometimes [...]
Agency News – This week in the life
Since the recession, the agency business is in constant flux, which makes it interesting, fun and challenging. Here is this week's snapshot of what we're doing at d.trio: 1 new project kick-off meeting New business conversations, meetings and proposal work A presentation of (awesome) creative to a new client (happy [...]
Featured Work – Alliance Bank
After eight years, Alliance Bank realized it was time for a new website. Working closely together we developed a stunning new site featuring a home page with dramatic imagery that encourages visitors to move deeper into the site by offering a simple binary choice between Individual and Business banking. Have [...]
