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Banking Study Reveals Lessons Learned in 2020
2020 was an unprecedented year for everything, and banking was no exception. It’s no surprise that both the short- and long-term effects of the pandemic will significantly impact the infrastructure and competitive landscape of the entire industry going forward. We found an interesting study that examines these impacts and offers [...]
Additional Tactics Banks are Employing Now
In our recent blog post, ABA Banking Industry Response List Review, we reviewed, aggregated and highlighted the more common tactics mentioned in the American Banking Association’s comprehensive list: America’s Banks Are Here to Help: The Industry Responds to the Coronavirus. If you are not familiar with the list, it details [...]
ABA Banking Industry Response List Review
The American Bankers Association (ABA) has launched a spot on their website highlighting the many things banks are doing to benefit customers, employees and communities during the COVID-19 pandemic. Titled “America’s Banks Are Here to Help: The Industry Responds to the Coronavirus”, it is open for banks to submit their [...]
“The Cure” for Customer Service
As a company that delivers customer service every day, I have a strong response to customer service done badly. So, as I found myself mired in a customer service nightmare in dealing with a cable/internet service provider (shocker!), I was moved to consider some of the core attributes account and [...]
To Ask, Or Not To Ask, That Is The Question
When in a prospect or new client meeting, there is a powerful temptation to demonstrate your credibility by telling your audience just how smart and capable you are...
The Rule of Three
According to Wikipedia, The Rule of Three “is a principle that suggests that a trio of events or characters is more humorous, satisfying or effective than other numbers”. It is used effectively in writing, music, comedy, art, design, advertising and numerous other pursuits. We, at d.trio, are especially big fans [...]
Prepare to Win
A famously successful college basketball coach (Bobby Knight) once said, “Everyone wants to win. But not everyone is willing to prepare to win.” Whether you like him or not, it’s true and that adage seems to fit today’s marketing environment particularly well. High-level marketing folks across the spectrum are being [...]
Look Past the Facts for True Differentiation
We frequently work with clients to refresh or realign their legacy brands to ensure they are accurately expressing what the brand currently represents. Prior to making recommendations to change visuals or messaging, an important initial step in the process is conducting competitor research. By evaluating the public-facing, online presence of [...]
Print is Power in the Mature Market
Direct Marketing (DM) is experiencing a resurgence in the marketing mix, and for good reason. It works. As a channel-agnostic agency, we keep tabs on the performance of various channels with different audiences (personas). Recent research reveals that 70% of direct mail pieces get opened and 79% is read for [...]
The Power of Perception – Marketing as an Investment
As experienced marketers, we often see new companies or established businesses of all sizes with little or no internal marketing resources or experience that are laser-focused on cost when considering employing marketing to help them grow. The perception of marketing as purely a cost can really hamper the chances of [...]
