Category: Financial Response

As marketers, we understand the effectiveness and value of using personalization in our marketing messages. Having worked in financial services for several years on both the client side and agency side, it is apparent that banking has lagged behind in this regard. There are many reasons why this is the [...]

Several months ago, the d.trio team collectively took Tom Rath’s StrengthsFinder test – a bestselling online assessment tool from Gallup. From a young age, we’re asked to improve our skills in areas where we struggle. StrengthsFinder, however,  identifies the areas that we’re not only good at – but that we [...]

In our recent blog post, ABA Banking Industry Response List Review, we reviewed, aggregated and highlighted the more common tactics mentioned in the American Banking Association’s comprehensive list: America’s Banks Are Here to Help: The Industry Responds to the Coronavirus. If you are not familiar with the list, it details [...]

The American Bankers Association (ABA) has launched a spot on their website highlighting the many things banks are doing to benefit customers, employees and communities during the COVID-19 pandemic.  Titled “America’s Banks Are Here to Help: The Industry Responds to the Coronavirus”, it is open for banks to submit their [...]