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How to write a killer call-to-action
Of all the parts of an ad, email, or other marketing piece, the call-to-action is arguably the most important. Sure, you need to hook them with a compelling headline and draw them in with an interesting visual and engaging copy. But then what? The CTA is where you seal the [...]
A copywriter’s approach to writing better blogs
Since I’m a copywriter here at d.trio, people seem to think I know what I’m doing when it comes to blogging. Boy, have I got them fooled! Seriously, I feel like I’m winging it just like everyone else. That said, if I really think about it, I guess I do [...]
What Mister Rogers Can Teach Us About Marketing
All the talk about Mister Rogers over the past couple years has caused us to take another look at the many lessons he taught children—things like kindness, and honesty, and listening to your feelings. Turns out, in addition to being a groundbreaking TV personality, Fred Rogers was a pretty smart [...]
Menu Engineering: Putting Marketing Where Your Mouth Is
If there are two things we love here at d.trio it’s marketing and food (not necessarily in that order). So when we found an interesting article about how restaurant menus are designed to affect the food choices people make, our ears—and stomachs—perked right up. As marketers, we know all too [...]
Want to improve your search results? Help is on the way.
As B2B marketers, we need to know a lot of stuff. Sure, we need to be experts in our own industry. But that’s just the tip of the iceberg. We’ve got to be experts in our clients’ industries as well. For B2B marketers, this can be especially challenging since our [...]
Writing for a B2B audience? Avoid these big 5 mistakes.
Want to write B2B marketing copy that gets results? Compelling copy that grabs people’s attention, builds your brand, resonates with your audience, and generates sales? If so, you’ll find lots of ideas, tips, and advice in some of our previous posts (click here for more). However this time, we’re looking [...]
Write better B2B copy with these 8 tips
Want to write B2B copy that resonates with your audience? Copy that builds your brand, drives sales, and helps cement long-term customer relationships? Keep the following tips in mind. Get to know your audience. Before you put finger to keyboard, you need to be clear on exactly who it is [...]
Better B2B Marketing: It starts with your audience
Want to make your B2B marketing more effective? First thing’s first: get to know your audience. Because to find, connect with, and motivate a potential customer—whether it’s a B2B or B2C customer—you need to understand what makes him or her tick. So what then are the main characteristics of a [...]
10 Headline Tips Based on Experience, Not Science
As a marketing copywriter, headlines are probably what I enjoy writing most. To me, they’re more than just marketing communication. They’re a way to be creative and connect with an audience. Plus, they’re kind of like little word puzzles, and I love the challenge! I’ve also learned a few things [...]
What makes a great headline great?
Want to write great headlines? Sure you do! And we’ll try to help with that in a future post. But before we give you our tried-and-true secrets for writing great headlines, let’s spend a little time talking about how to recognize a great headline in the first place. After all, [...]
