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How to Hit A Moving Target: Marketing to new movers
Want a fast-growing, ever-changing, endless supply of willing customers to target with your marketing efforts? If so, don’t overlook the lucrative new movers segment. According to the U.S. Postal Service, over 43 million address changes are processed each year. These movers (people who have moved) and pre-movers (people in the [...]
Nostalgia Marketing: The business of bringing back the good old days
Recycling. It’s not only good for the environment. It’s good for marketing, too. From music, to movies, to fashion, our culture has always had a soft spot for the past. And now more than ever, the marketing industry seems to be taking notice. But it’s more than the trend toward [...]
Management Perspective: Don vs. Peggy
The series finale of Mad Men seems like old news having aired over a month ago, but before writing this I had to wait for a bunch of people to catch up. If you’ve not yet watched ... you might want to stop reading now. For the rest of us, [...]
Agency News: Welcome to the world Finn!
We are excited to announce the arrival of Finnian Timothy Swenson. Finn was born on June 9, 2015 and weighed in at 5 lbs, 4 oz and was 18.25” long. As a first time parent, we asked Tim what surprised him most about about having a new baby. He said, [...]
Trending Now: The millennial “yuppie” has arrived.
According to the Internet, the hipster and his overly grown-out beard is dead. Introducing the newest term Millenials have given birth to; the Yuccie. One part old- fashioned yuppie (think Christian Bale’s character in American Psycho) and one part hipster. Most importantly, the Yuccie identifies as a creative. Case in [...]
Featured Work: AmTrust Solutions Test Campaign
AmTrust Solutions wanted to test direct-to-consumer marketing for their discount health services product, TotalAdvantage Health. In the past, it had only been promoted through third parties. Since the product is somewhat complex and new to their target audience, we decided direct marketing was the best way to spread the word. So we helped [...]
This blog has nothing to do with marketing
When Megan asked me to write a blog about the Climate Ride, I wondered how I would tie it to marketing. She said not to worry about that and just write about my experience. So, read on if you’re looking for a short escape from work. If you’re looking to [...]
Want to improve your marketing copy? Try these tips.
What’s the secret to writing great marketing copy? Depends on whom you ask. Some writers will give you a list of specific “power words” to use—as well as avoid. They’ll tell you how many times you should repeat the same idea in a single paragraph, or how to draw readers [...]
Typography matters.
Typography is a core feature of all information design, from small space ads to annual reports, even of internal memos and emails. Good typography raises the level of presentation, makes information more readable, ideas easier to follow and gives layouts flow and a sense of space. Good typography makes your [...]
Snap Chat. Not just for hormone crazy teens anymore.
By now we assume most people know what Snapchat is, but for those of you still in the dark, Snapchat is a mobile application that lets users take photos or videos and send them to other users you are connected with. The difference between Snapchat and other photo messaging apps [...]
