Want to improve your marketing copy? Try these tips.
What’s the secret to writing great marketing copy? Depends on whom you ask. Some writers will give you a list of specific “power words” to use—as well as avoid. They’ll tell you how many times you should repeat the same idea in a single paragraph, or how to draw readers [...]
Eye tracking basics. Guest blogger: Alexandra Franzen
What do your customers really see when they read your website pages? Read on for illumination from Alexandra, our guest blogger extraordinaire who has an eye for interesting and pertinent information. When a customer visits your company’s website, what do they really see? The truth? A big fat “F.” Don’t [...]