Tag: direct mail

Featured Work: AmTrust Solutions Test Campaign

AmTrust Solutions wanted to test direct-to-consumer marketing for their discount health services product, TotalAdvantage Health. In the past, it had only been promoted through third parties. Since the product is somewhat complex and new to their target audience, we decided direct marketing was the best way to spread the word. So we helped [...]

By |June 24, 2015|Categories: Newsletter|Tags: , , |

Direct Mail for Admissions Marketing – 5 Ways to Stand Out From the Crowd

My colleague’s 17-year-old daughter is a college-bound, and for over a year she has been deluged with college admissions materials. Deluge is an understatement! Sheryl kindly saved them for me as a representative sampling of the current market. Diving into the pile served as a great reminder of direct mail [...]

By |May 27, 2015|Categories: Higher Education|Tags: , , |
Go to Top