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The Health Hazards of Sitting too Much and 5 Things You Can Do to Prevent Them
Last week I got a stand-up desk. My new desk attachment allows me to raise my computer and keyboard and stand up while I am working. If I don’t want to stand, I can lower it back down and work from a normal seated position at my desk. Why, you [...]
Catherine’s Favorite Things
As the newest addition to the d.trio team, I had planned to write my first blog about my observations as an outsider at a new agency. But then, Megan sent the following email around and it quickly changed my direction. From Megan: “Here's how generations are characterized by a (self-professed?) [...]
Here’s a Novel Idea: Read for Inspiration
Working in a creative environment, inspiration comes in many forms. It could be from the color of a notebook or the pattern of a tie. Perhaps from a commercial or a conversation. Have you ever found inspiration from a great novel? I thought I’d share a list of 100 books [...]
Groupthink: What it is and how to avoid it.
Groupthink is defined as: “the practice of thinking or making decisions as a group in a way that discourages creativity or individual responsibility.” It’s basically a pit where great ideas go to die before they even get a chance. Individuals may become stymied and might not pursue or bring up [...]
5 marketing missteps to avoid
After 9 years of judging the International ECHO Awards, things still surprise me. Maybe not the things you would expect. Of course I see a lot of wonderful ideas and great marketing, but my surprise boils down more to the missteps good marketers make. These missteps may keep a successful [...]
Color our world
Since our word for this month is Color we decided to have a little fun with our client’s brand colors. Below is what happens when you take our client’s one or two primary brand colors and size them roughly (very roughly) according to how much work we do for them [...]
Management Perspective: Strategy
A winning strategy...or predictable behavior? Strategy is the core foundation of all marketing. Or at least it should be. A recent study made me wonder, how do we protect ourselves and our clients from becoming predictable in our strategy? The surprise here is that the study did not involve marketing [...]
Agency News: 50th Annual Chippewa Herald Spring Art Show
It may not be widely known that Megan spends as much of her free time as possible in her studio painting in oils. This year she had the good fortune of showing two of her paintings, alongside 98 other artists, at the 50th Annual Chippewa Herald Spring Art Show. Her [...]
White Space. A design principle goes online.
If you’ve worked in, on or around marketing for any length of time, and odds are if you’re reading this article you have been, then you have encountered the design principle of white space. As a quick refresher, the only reason that this: is more difficult to read and looks [...]
Featured Work: J.P. Morgan
While working with J.P. Morgan Treasury Services, a business division of JPMorgan Chase, we’ve been asked to design a wide variety of pieces. We’ve created themes and graphics for internal meetings and events, newsletters, direct mail, collateral pieces in different languages, client rack brochures, product comparison sheets and trade show [...]
