Author: Tim Swenson

The hardest thing I have ever done at d.trio marketing group wasn’t a project. It wasn’t an email to a client or working with a vendor either. It was saying goodbye. I remember poking fun at Maureen Dyvig (one of the recently retired partners) when she became teary eyed on [...]

Companies have learned a lot about themselves in 2020 and one thing has become abundantly clear—the ability to adjust quickly and efficiently can make or break a business. I’ve noticed businesses in three particular industries react quickly and successfully during these challenging times: restaurants, financial institutions, and manufacturing. Remember businesses [...]

In March of this year, I wrote a blog about how marketers live in a world of constant change. Little did I know what 2020 had in store for us! Since March, we have seen a major shift in the world of B2B marketing that requires a very different approach—from [...]

It’s been said that the only thing that is constant is change. It’s so constant, that there seems to be a never-ending list of songs that talk about it in one way or another (just see a quick Spotify playlist I put together). Marketing is no exception to this old [...]

d.trio marketing group has experience working with various non-profit organizations throughout our 20-year history. Recently, there have been some developments that may affect those organizations in a potentially big way. The Internet Society has made a very big decision to sell control of the .org domain to Ethos Capital (a [...]

There are a lot of great and successful marketing tactics used in the world today. Of course, there are some not-so-great ones, too. Even though the bad ones are in the minority, they often seem to be what people remember most, and deceptive marketing makes all marketers look bad. To [...]

A new year has started and with that comes the obligatory predictions of what it will bring. Will augmented and virtual reality become common in marketing strategies? Will more consumers cancel their cable TV subscriptions? Will cause marketing become a common way for brands to connect with prospects and customers? [...]

Planning is an essential part of almost everything. Without a plan, we’re all just aimlessly going about our various business’ (likely for a very short period of time). You wouldn’t build a house without blueprints, and you wouldn’t begin driving somewhere without some sort of an idea on where you [...]

The last couple weeks I’ve seen several news articles saying that millennials are killing “American Cheese”. These “Millennials are killing [insert product/service]” articles pop up on what seems to be a monthly basis. They are killing everything from paper napkins (preferring paper towels) to diamonds (preferring either different gemstones or [...]

A new establishment has popped up in the North Loop of Minneapolis, and a few of us at the office decided to give it a try. First Draft Taproom & Kitchen is a self-serve taproom that also has tasty food. The whole premise of this taproom is to offer a [...]