CHA CHA CHA CHANGES – A Constant for Marketers

It’s been said that the only thing that is constant is change. It’s so constant, that there seems to be a never-ending list of songs that talk about it in one way or another (just see a quick Spotify playlist I put together). Marketing is no exception to this old adage. We are consistently barraged with changes big and small. Some of our clients have recently gone through changes and we have too. And it’s what you do when those changes happen that really shows your chops.

Change can be scary, but it shouldn’t be viewed as bad. Think of it as an opportunity to either learn or improve. Recently, we have had some clients who have made big changes, and are going through a merger. SunTrust and BB&T merged to create Truist and have created an opportunity to prepare for the future of banking. We couldn’t be happier for them and are excited to be a part of the process!

d.trio marketing group is no stranger to changes either. Last year, we had an update to the ownership of d.trio. We were all sad to see one of our partners go, happy to see one stay in the office, and saw another partner take the reins. This was another opportunity to refine who we are, why we do what we do and further define the focus of the direction our agency is heading. Again, another opportunity!

I think it’s safe to say that as marketers, we know to expect the constant changes happening in our industry. Whether it’s changes in tactics, such as Tracking Cookies slowly being phased out or structural shifts happening within our companies, learning new information and maintaining clear communications are key. The range can vary, but what makes adapting easier is having an agency partner that understands and is prepared for them. If you’re ready for a change in marketing strategy or branding, give us a call!