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The importance of the offer in your marketing campaign
One of the most misunderstood and overlooked aspects of a direct mail campaign is the offer. Many companies will spend significant amounts of time and resources on audience targeting and segmentation and development of copy and creative, without giving any consideration to an offer. As a marketer and a consumer, [...]
Summer Office Challenge #5 – Daily Meditation
The benefits of meditation are widely touted, ranging from emotional well being and increased cognitive abilities, to better physical health—with a long list of benefits under each category. But if meditation is so good for us in so many ways, why aren’t we doing it? As part of our Summer [...]
Successful Brands – Timeless and Timely
Recently, one of my children was suffering from a stomachache. Without a second thought, I went to the medicine cabinet and reached for the Pepto-Bismol. As part of the usual kid-versus-parent battle that ensued, I told that her that I had been taking this medicine since I was a little [...]
Working From Home – Surprising Facts and Helpful Tips
Here at d.trio, we are fortunate to have the ability to work remotely when necessary. We have an excellent array of technology tools that allow us to service our clients without skipping a beat. In fact, many of our clients work from home part-time or full-time. The marketing services industry [...]
My first day – Sheryl – microblog
In honor of d.trio's 15th anniversary we've asked all of the current employees to write two microblogs. One about their very first day at d.trio, the other about where they were 15 years ago. My first day was fairly typical – paperwork, office set up, welcome lunch etc. However, up [...]
Are you nice?
I recently read two separate business blogs on the subject of “being nice.” The first writer talked about the benefits of being nice and offered some suggestions of ways to do it. He quoted an advertising agency owner (reportedly a nice guy) who is often asked for advice from his [...]
The Health Hazards of Sitting too Much and 5 Things You Can Do to Prevent Them
Last week I got a stand-up desk. My new desk attachment allows me to raise my computer and keyboard and stand up while I am working. If I don’t want to stand, I can lower it back down and work from a normal seated position at my desk. Why, you [...]
LinkedIn – 17 Must-Have Features for your Profile
Some time ago I decided to take a break from social media on a personal level. As a non-digital native who gets plenty of screen time all day long, I was finding it increasingly harder to get engaged on my social networks during my down time. What started as a [...]
5 Simple Tips for Business Travel
Visiting out of town clients or pitching to a prospective client is extremely valuable in strengthening relationships and building new ones. Plus, it is fun to see people in person. Here are my personal tips to make your business travel as stress-free as possible: 1. Minimize clothes wrinkling and the [...]
Gen Z – Not the Youth of the Past
by Sheryl Doyle My interest in Generation Z runs deep as I have three of them living under my roof and wanted to see if the experts’ assessments agreed with my own first hand experience. Generation Z was born in the early to mid 1990’s through 2010. Although there are [...]
