Author: Sheryl Doyle

The state of the credit card industry, like all financial services products, is heavily dependent upon current economic indicators.  Factor in changes in technology and consumer spending preferences and you get a good idea of where the market is headed for the year. The outlook for credit cards is expected [...]

Financial marketing, like all marketing, is subject to industry trends.  However, it is typically the economic indicators such as interest rates, the stock market and the housing market etc. that influence decisions on what products are marketed, the target audience and the timing. But, there was recently a big change [...]

Most of us recognize that consumer  “path to purchase” or “decision journey” has changed.  The introduction and continuing evolution of new media and new technology is a game changer.  As we rise to the challenge of implementing an omnichannel marketing approach, another challenge soon rises to the top.  How do [...]

Coffee, candy, diet-coke – yes, please!  Anything to help perk me up in the afternoon at work. Of course, there are healthier alternatives such as taking brisk walk, doing breathing exercises and meditation. But, let’s be honest. The healthy alternatives require a level of motivation that sometimes I just don’t [...]

Team building exercises, company offsites, group lunches and happy hours are all ways to boost employee morale, build camaraderie and increase productivity.  But, there is a much simpler way to achieve the same results without all the coordination and cost. Bring your pet to work! Yep, it can be that [...]

Two of my children are part of Generation Z. I wrote my first blog about Gen Z six years ago when my kids were ages 14 and 12.  Now, they are 20 and 18. As the last one prepares to leave home this fall, I ponder my life as an [...]

I frequently shop online. And yes, I’m an Amazon Prime customer. While some people may say that I am in the clutches of the giant, it works for me. I love the convenience, the wide array of products, fast shipping and other benefits. I rarely return items and attribute much [...]

Graduating from high school is a milestone in a person’s life. Not only does it signify the completion of several years of education, but it is also a transition from childhood to adulthood. Kids are moving into the next phase of their life, whether it be furthering their education, learning [...]

Let’s face it. When developing and evaluating design and copy for marketing, reviewing creative work can be subjective. Whether it’s image choice, color palette, or the way a headline is phrased, different viewers can have a very different response to the same piece. You might say the only consistent thing [...]