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Around the Agency – November 2024 Edition
An inside look at our latest explorations and undertakings. A few of us recently found ourselves at the Sag Harbor Music Festival in New York, cheering on the rock band The Resilient. Were we trying to relive our youth? Not entirely (but maybe a little). Our client, The Reborn [...]
Ideas to Ponder – October 2024 Edition
Interesting and inspirational content worth sharing. We know a lot about client/agency relationships. Jared Belsky has a lot to say about them too. He even wrote a book about it that we haven’t read yet, so we can’t comment on. But we can tell you that in his latest [...]
Around the Agency – October 2024 Edition
An inside look at our latest explorations and undertakings. We are infinitely proud of our longstanding partnership with the YMCA of the North. And so we’re thrilled to be helping them expand their Unlock It! program—a free self-guided scavenger hunt experience. Partially funded by a new state grant, the [...]
Ideas to Ponder – September 2024 Edition
Interesting and inspirational content worth sharing. Let’s talk logos. When concepting ideas, today’s designers don’t need a creative brief to tell them to keep things “screen-friendly”. But like all trends, somebody somewhere is working hard to buck this one. According to Logo Lounge’s 2024 Logo Trend Report, “Bell [...]
Around the Agency – September 2024 Edition
An inside look at our latest explorations and undertakings. Last month we celebrated Minnesota Solar Energy Industry’s 15th anniversary with our new friends at a St. Paul Saints game. It was so much fun meeting the MnSEIA staff and many of our fellow members for the first time. These [...]
Ideas to Ponder – August 2024 Edition
Interesting and inspirational content worth sharing. In this interesting HBR article, the authors discuss brand building and the importance of the customer promise. They include some great examples and back up their claims with research data. It’s a must-read for anyone who’s thinking about their brand positioning. [...]
Around the Agency – August 2024 Edition
An inside look at our latest explorations and undertakings. The venerable Brené Brown reminds us “we can have courage, or we can have comfort, but we cannot have both”. We recently took those words to heart. With no experience or direct contacts in the industry (but with loads of [...]
Ideas to Ponder – July Edition
Interesting and inspirational content worth sharing. Does your logo have a nickname? Maybe it should. We’re all familiar with the Nike “swoosh”, but you might be surprised to learn the logo nicknaming practice started in 1932 by a Canadian jet maker. If you’re into history and design, you’ll [...]
Around the Agency – July Edition
An inside look at our latest explorations and undertakings. We just launched something we’re calling our Spiky POV (thanks to Wes Kao for the idea). If you’ve seen our homepage or LinkedIn feed lately, you already know what it is. If you haven’t, you can read about it here. [...]
Keeping stakeholders in the know
A client (with which we have an NDA) formally announced a merger that makes them the global leader in their category. They brought us onboard to create the necessary communications for their new organization, thanks to similar work we did for the SunTrust/BB&T (now Truist) merger. Their top priority was [...]
