America Saves Week is an annual event that encourages Americans to commit to financial savings. Our client, Synchrony, is one of over 1800 participating organizations providing the framework for people to set financial goals.
Synchrony commits a portion of their digital advertising budget during America Saves Week to run rich media ads offering savings tips and other education for people interested in achieving their goals of financial stability.
d.trio develops multiple sizes of these HTML5 banner ads which often contain dynamic messaging and engaging animation. We also manage the Google Studio aspects of the campaign, including final quality checks, reporting settings, and trafficking to the DSP for placement.
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else.
The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.