Creating Demand for Print On-demand

MS Printing Solutions is a manufacturer of digital printers headquartered in Italy. Although they have a long history and solid reputation in Europe, they are not widely known in North America. When MS Printing wanted to create awareness and generate sales leads in the U.S. and Canada, they came to d.trio for help with a digital marketing campaign. As part of this B2B campaign, we sourced a list of prospective customers, created a landing page for information and lead capture, deployed emails, executed email and website retargeting, and performed SEM. We established good initial brand exposure, gained valuable insights and set the stage for continued marketing efforts.