After creating a new brand identity and successful lead generation campaign for an important initiative, PLUS (Professional Liability Underwriting Society) asked us to help them with graphic materials for a new product. In addition to a logo, we designed a cohesive series of graphics including email headers, static and animated banners, and social media tiles to be used for the program launch.
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Ideas to Ponder – September 2024 Edition
Interesting and inspirational content worth sharing. Let’s talk logos. When concepting ideas, today’s designers don’t need a creative brief to tell them to keep things “screen-friendly”. But like [...]
Around the Agency – September 2024 Edition
An inside look at our latest explorations and undertakings. Last month we celebrated Minnesota Solar Energy Industry’s 15th anniversary with our new friends at a St. Paul Saints game. [...]
A brand positioning lesson: Why it matters to listen to your employees
When we asked employees at Slick Tech Manufacturing* to tell us how they thought their customers would describe them, “clueless, incompetent, and mistrusted” were not the words we were [...]